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Competitors will help you get to the TOP. It may seem strange, but detailed competitor analysis is the key to success. I'm not talking about your former partners or popular companies, but about those who have achieved outstanding SEO results in a short time.
If your website is maintained by an individual or team, ask them if they know of 5-7 competitors, preferably 20, that have high search engine visibility. It’s ideal if you find a site that in a couple of years has overtaken its rivals, which have been operating on the market for more than 20 years. Such a competitor will be an excellent reference for creating a strategy for the coming months.
If they tell you that there are no such competitors or the answer is vague, ask them to prepare such a table.
Competitor analysis is the first step towards a systematic approach. It will help you build a realistic site development plan. Thanks to this stage, within 3-4 months you can not invent hypotheses, but simply catch up with competitors, applying their successful methods, and build a hybrid project structure.
Example from practice: we conducted an audit of a company engaged in the security of stores and warehouses. First, we gathered 15 competitors from Moscow and St. Petersburg, then expanded the list to 25 projects. In the first month, we researched 50 competitors and selected 15-25 for analysis.
The table shows exactly which aspects need to be improved in order to catch up with competitors. The main thing is not to invent new solutions, but to repeat successful practices.
To search for competitors, you can use specialized tools that allow you to download a list of 100 competitors. After this, you need to analyze their characteristics and select those sites that show the greatest growth. It is important to carefully study the results for large cities such as Moscow and St. Petersburg, since these are the regions where the latest technologies and search engine algorithms are used, which will later be used in other regions. The key indicator for analysis will be the visibility history and age of the domain. The higher the visibility growth graph, the more likely it is that a competitor is using effective methods.
If you have any questions, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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