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Here is the result of what kind of traffic you can get after working on your brand reputation:
You ordered SEO website promotion, you get some conversions and applications, but this is not enough: even the investments in SEO did not pay off.
Is this a familiar story?
There are many options why this happened. But it all comes down to one thing: the company’s brand reputation.
We were promoting a website that featured an expensive product—the construction of frame houses costing 10,000,000 rubles and more.
The company was just entering the market, and we could not get the required number of applications for the site.
And why?
After conducting in-depth conversion analytics, we found out that users could not trust a site without reviews.
Competitors may be more expensive, but they have reviews, a YouTube channel and have captured the market.
And we have a super cool website, ambitions, but no orders at all.
Only after a total study of reputation were we able to reach the level of conversions from the TOP 10 search engines.
Necessary:
Just imagine:
? The user selects a service, for example, “cleaning in Moscow”
? Enters the search results and finds your company in the TOP 10.
? Goes to YouTube and finds your videos there too.
? And so on...
Everywhere you are represented and provide services that interest the client.
What is the chance of conversion? All other things being equal (price, quality), they will choose you because you have worked through all sorts of traffic sources, thereby building the reputation of your business!
An example of a company’s negative reputation is when the query “site.ru reviews” immediately displays “DO NOT RECOMMEND” - this scares away potential buyers. This option is unacceptable; such moments must be excluded.
An excellent option is when reviews on third-party sites are positive and contain no or almost no negative comments.
The results can be significant with an integrated approach when using: SEO, SERM (working with reviews), advertising.
Search engines actively monitor the presence of reviews on the Internet. The more reviews, the higher your site ranks in search results.
A man buys fishing rods in a store that is located next to his house. However, he decides to order online.
He sees that prices on this site are lower than where he usually bought. The site has positive reviews, YouTube videos, reviews and tips. There are also promotions and delivery available.
Let’s add that for positive reviews the client receives discounts or bonuses.
As a result, this person will most likely stop buying in a regular store and choose an online platform.
Without an integrated approach, the result will be impossible. More details in the video.
Simply writing texts and forming a core will not help if there is no integrated approach (time-tested).
Many SEO specialists do not adapt to the realities of modern marketing - they need to work for people, not for search engine robots.
In my work I use an integrated approach:
Classic SEO is an outdated method that only works in combination with other methods.
Boosting behavioral factors (PF) is one of the most important components for promotion in the year.
If you don’t use PF, you can forget about good SEO.
Contextual advertising (for example, Yandex.Direct) helps not only in promotion, but also in improving the site’s position in search results.
SERM (working with reviews) - if the company’s reputation is not developed, sales will not be successful.
Email marketing and traffic from other sources can also significantly improve site rankings and conversions.
Link mass is still relevant, especially for promotion in Google search engines.
If you have a dental clinic or other business, then it is important for you to be placed on all possible aggregators and services in order to collect applications from clients.
For example, by adding your organization to Yandex.Maps, you can collect a lot of reviews and orders. It is also important to publish on other platforms, such as social networks, Yandex.Services and other services where customers can find your business.
For requests for services and goods, Avito is always in the TOP-3. Posting on this platform significantly increases your chances of receiving applications and traffic.
Let's assume you have two sites:
In the first case, the result will be zero (classic SEO does not work without additional elaboration).
In the second case, the result will be achieved by using all available methods to attract traffic.
Here, more than 100 texts were successfully generated for the site’s pages, which also played an important role in increasing positions in search engines.
Positions are the place in search results for a specific query, for example, “buy an air conditioner with installation.”
Traffic is the amount of traffic to a website that search engines use to evaluate and rank a website.
While traffic doesn't immediately guarantee orders, traffic growth is an important indicator of your business's success.
If you need a professional approach to SEO promotion, you can contact our SEO COMPUTER studio. We will help you work through all the key aspects of marketing to take your business to the next level.
You can contact us by email: info@seo.computer.
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