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Yandex began using its new language model YandexGPT 2 to generate quick answers in search results. Previously, the BERT model was used for this. At first, YandexGPT 2 worked in limited test mode, but now it is available to all users and actively influences the search engine optimization process.
When a user enters a query, YandexGPT 2 analyzes the pages and generates several short answers based on their content. The model selects the most relevant answer and displays it in the search results, citing the source of information and noting that the answer was generated using YandexGPT 2. At the same time, the neural network can collect data from various parts of the page to create the most accurate and complete answer.
The impact of YandexGPT 2 on website traffic will depend on the quality of the generated responses. If the answers are sufficiently complete and informative, users will most likely not follow links to sites, since they will receive all the necessary information directly in the search results.
Unlike the previous BERT model, YandexGPT 2 is capable of answering more complex questions and generating more accurate answers. As it works, the model will constantly improve, improving the quality of its answers.
What implications does this have for SEO:
· The introduction of quick answers can lead to a decrease in the volume of traffic to sites, since users will receive answers directly from the search and will not click on links.
· Articles that can be shortened to just a few sentences may lose significant traffic because search engines will offer short answers instead of detailed text.
However, being included in a quick response block will definitely make your site stand out from other search results, which can increase your click-through rate (CTR). While overall traffic will be reduced by users who are content with a short answer, others interested in more detailed information will click through to the site and spend more time on it.
These changes in search results require SEO specialists to take new approaches and adjustments to promotion strategies. To remain competitive, it is important to consider the impact of such innovations on your optimization and work on the quality of your content.
If you have any questions about SEO promotion or adaptation to changes in search engines, you can contact the "SEO COMPUTER" studio with any questions by email info@seo.computer.
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