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WordPress is one of the most popular content management systems in the world, which is used to create projects of different types and levels of complexity. Many of these sites are commercial and actively engage in search engine promotion. Is WordPress Good for SEO? How convenient is it to optimize pages on this platform? What plugins are useful for effective promotion? These and other questions often arise among WordPress website owners.
Today, content management systems (CMS) allow users not only to edit content, but also to engage in SEO optimization. In the previous article, we discussed in detail the features of SEO promotion with one well-known CMS, but what about WordPress?
It is impossible to answer this question unequivocally, since much depends on the chosen template. WordPress is popular because it is free and has a huge number of templates available, many of which are also free. However, developers often use free templates in an effort to save money, not realizing that these themes may not be well-prepared for SEO. For example, such templates may create duplicate pages, incorrectly build CNC (human-readable URLs) or lack adaptive layout. Paid templates are usually more sophisticated, support responsiveness and correct URL generation, but even they can contain unnecessary elements that will not be used on the site, and if not disabled, can lead to broken links.
One option is to create a website from scratch, without using ready-made templates. This approach allows you to fine-tune the design and layout, and then simply install the necessary plugins for SEO optimization.
By default, WordPress does not have built-in SEO tools and requires you to install plugins to optimize your pages. However, don’t worry: administrators have many useful plugins at their disposal that greatly simplify the process of website promotion. Let's look at the most popular of them.
One of the most common plugins designed to facilitate search engine optimization. It provides both basic and advanced settings. Using this plugin, you can set up CNC, set meta tags for pages, close sections or individual links from indexing, set up a 404 page, create a dynamic sitemap and set up breadcrumbs. The plugin also allows you to set default meta tag generation rules. Among the disadvantages, it can be noted that the plugin does not allow editing meta tags for some types of pages, for example, for news feeds or photo galleries. There are also no content analysis features or built-in metrics.
Another popular SEO plugin that allows you to fully optimize your website. It supports setting meta tags, CNC, canonical links, redirects, 404 page, creating a dynamic sitemap and editing the robots.txt file. In addition, the plugin helps you select keywords, analyzes text on pages, and also creates micro-markup for social networks. Among the disadvantages, one can note its complexity in comparison with All-in-One SEO, but in fact, understanding the settings is quite simple.
For successful website promotion, in addition to the basic SEO plugins, there are other useful extensions that will help improve your work with content and social networks.
When comparing WordPress to another popular management system, WordPress requires more effort to set up SEO because its core does not include all the necessary tools. Unlike WordPress, the other CMS management system includes many SEO optimization features right in the basic version. However, installing plugins in WordPress is a fairly simple process, and with the right set of extensions you can achieve great results. Thus, it is possible to perform effective SEO promotion on WordPress, it is only important to choose the right plugins and themes.
For advice on SEO promotion, as well as assistance in setting up and optimizing your WordPress site, you can contact the SEO studio "SEO COMPUTER" at info@seo.computer.
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