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There are two types of traffic: paid and free. Paid traffic is traffic that you have to pay for. Free ways to attract traffic include referrals from other sites, direct visits to the site, email traffic and others. The most promising type of traffic is organic - transitions from search engines.
It will take 3 to 6 months for a steady increase in free traffic. After this, an influx of customers can help reduce the cost of paid traffic or abandon it completely.
SEO is a set of activities aimed at attracting customers to a website without having to pay for traffic. To ensure the arrival of new visitors through search engines, you need to follow several steps:
To make an SEO forecast, you need to consider several key factors:
Request frequency is the number of times certain queries are entered by users into the search bar per month.
Seasonality - goods and services that depend on the season have an impact on the sales schedule, which should also be taken into account.
STR (click-through rate) is the ratio of the number of clicks on a site to the number of its impressions in search results.
At first glance, this data could be multiplied to get a forecast, but in reality it is not so simple.
Getting an accurate SEO forecast is impossible due to many unpredictable factors.
For example, the CTR rate depends on the snippet - how the site is shown in search results. The snippet is generated by a search engine that takes into account user behavior.
In addition, site behavioral factors also play a significant role. If there is no active activity on the site, search engines will not promote it to the TOP. In addition, search engines apply various penalties and filters that can affect the results.
Thus, forecasting in SEO is impossible without influencing the search engine. Search robots do not immediately respond to changes on the site. Updates may take several weeks or months to be indexed.
It is important to understand that search engines do not publish exact rules for optimization in order to exclude the possibility of dubious sites getting into the TOP.
An SEO specialist is not an intermediary between a business and a search engine. Its task is to optimize the site to meet the needs of the target audience.
If you have questions about SEO promotion or need help, please contact the SEO studio "SEO COMPUTER" at email info@seo.computer.
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