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Guarantees are a no-brainer, but can you rely on them for SEO?
There can be no guarantees on SEO, and here's why.
Search engines regularly update their algorithms, and this happens at least once a quarter. In most cases, changes have a minor impact on sites' rankings, but is it possible to immediately determine how well your site meets search engine criteria? We will, of course, finalize the technical aspects, but what tags, history and reputation your site has in search results will become clear only as we work. Sometimes sites rise to the TOP in a month, and for some, the result may appear only after a year.
Competitors are also not sitting idle. If your site is in the TOP, it is possible that competitors will begin to actively invest in SEO and rank for the same queries. A competitive struggle will begin, in which SEO specialists of different levels participate. Over time, positions can change, fluctuating by several dozen places - sometimes the site must “fall” in order to implement changes that search engines will accept and take into account for a more accurate ranking.
You can boost referrals using proxy servers or specialized services. But what's the point? Such a guarantee can even be harmful, because it relaxes the performer, and you end up paying for an artificial increase in performance without getting real results.
Everything is simple here: if there is traffic, there will be applications, if there is no traffic, there will be no applications. What if your business is seasonal? During the seasons, even with average SEO indicators, you can receive applications, and in the off-season you will need a good job of a marketer who will offer interesting offers for the off-season. But it’s more important not just to attract visitors to the site - you need to convert them into buyers. What is your website's conversion rate? What does it depend on in your niche? With the right approach, you should set up your website to attract hot leads. This will require changes to the site, adjustments to the buyer's journey, customization of promotions and other elements, which will certainly require time and effort. And all this should be done as part of SEO work so as not to lose an important sales channel. Otherwise, SEO may become unprofitable and it will be easier to use contextual advertising, but it can become expensive and not always effective.
The answer is simple: such companies employ qualified specialists, but they are not omnipotent. They cannot predict the result of SEO with complete accuracy, so risks are often included in the price. For example, some companies offer services without guarantees for one price, and with guarantees for a much higher price. But for such companies, your project may become one of many to which they pay minimal attention. Often projects that bring in more money are given priority. If it fails, the company may compensate for the losses, but it is unlikely to complete the work in full, and you will lose both time and faith in SEO.
We do not make guarantees because we focus on results, not empty promises. If the site needs to be changed, we immediately tell the client about it. We do not hide if a domain change or drastic changes to the site are required. Experience and successful projects are our guarantee. We always inform the client if we predict that it will be impossible to achieve the desired result on time. We cannot predict the result with an accuracy of up to a month, because too many factors influence SEO: competition, changes in search engine algorithms, long indexing, negative reviews, false data on the site, and so on. While giving guarantees, many companies resort to cheating statistics or other dubious methods, which is deceiving the client.
We draw up a clear work plan and guarantee the completion of these tasks on time if they are performed directly by us. We are always ready to discuss strategy with the client’s marketer, and if he is not there, we take on this role and make recommendations for improvement.
If you have questions about SEO or would like to discuss a strategy for promoting your website, please email us at info@seo.computer.
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