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One of the main problems with SEO promotion is the slow process of achieving high positions and the appearance of the first applications and clients. Search engine optimization is a long-term investment in a website. Although the results of SEO work do not come immediately, they bring stable improvements that last for a long time.
Contextual advertising makes it possible to quickly attract customers as soon as ads begin to appear. It only takes a few hours to set up multiple ad campaigns. However, not all advertisers, especially small businesses, can afford to allocate an ongoing advertising budget. Therefore, relying only on contextual advertising is not the best approach.
Temporary financial difficulties, as happened during the pandemic, can lead to a lack of orders and downtime, which always has a negative impact on business.
Instead of depending on contextual advertising, you can start receiving clients at the stage of SEO optimization, when work on the site has just begun and the results have not yet appeared. In the future, you can continue to receive applications even if advertising stops or is completely eliminated.
The ideal strategy is to split your budget between SEO and PPC. At first, it is worth allocating a small budget for SEO, gradually increasing it, and for contextual advertising - allocating more funds with a subsequent decrease when search engine optimization begins to bear fruit.
Starting website promotion from scratch without traffic is a difficult task. Initial traffic from contextual advertising helps search engines quickly form a site’s user factor. It promotes faster access to higher positions. It is important to monitor the failure rate of advertising - it should not be too high.
When using such a strategy, it is better to entrust SEO and contextual advertising to one specialist or one web studio. This allows you to avoid problems with coordination and ensures that the specialist will timely disable those key phrases for which the site has already reached the top positions.
If you have questions or want to discuss a promotion strategy, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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