Leave a request
50 thousand rubles - why such a high price? “They offer me everything turnkey for 30 thousand!” — I often encounter such questions. Let's figure out why the price of SEO promotion may differ, and why it is more profitable than contextual advertising.
Task: Promote a food delivery website.
Promotion region: Volgograd.
Cost of SEO services: 50 thousand rubles per month + costs for a programmer, promotion period - 6-12 months (300-600 thousand rubles).
For comparison, let’s look at the costs of contextual advertising without taking into account the salary of a specialist (from 30 thousand rubles per month):
Budget for contextual advertising: 150 thousand rubles per month.
Although the calculations may not be entirely accurate (in practice it will be slightly higher), even these estimates show a significant difference in cost.
Each promotion method has its pros and cons. To put it briefly:
CEO:
Contextual advertising:
Let's assume that visitors who come to the site through paid advertising will “align the stars” and you will receive 2,690 transitions per month (taking into account not entirely accurate forecasts). Of these, about 10% (~269 applications) can leave an order.
By multiplying the number of applications by the average check, you can roughly estimate the income from contextual advertising. However, I repeat, the numbers in Yandex.Direct forecasts may differ significantly from the actual results. To see the exact picture, you need to run an advertisement and spend at least 25-50 thousand rubles.
When customers see these cost differences, the issues usually go away. But sometimes a new question arises: “What will happen if I choose a cheaper option, for example, for 25-30 thousand rubles?” In response, I usually say: “Good luck with your promotion, and I look forward to seeing you in 3-4 months for a consultation if the results of SEO promotion are not satisfactory to you.” This is the path that most people choose without realizing all the nuances.
It is pointless to explain to people who do not understand why there is such a difference in price, that specialists will not work for pennies. I just give the customer a chance to try everything for himself and see the results.
An example of a calculation for a client who has an end-to-end analytics system configured. Region - Moscow. This is a very competitive niche, and the cost of attracting customers is much higher.
So, even despite the difference in cost, SEO promotion in the long term can be much more profitable than contextual advertising, which requires constant investment.
If you have any questions, you can contact the SEO studio “SEO COMPUTER” on any issue by writing to email: info@seo.computer.
ID 7709
