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The question of why pay for SEO monthly often arises among entrepreneurs. In this article, I'll explain why this is important and clarify once and for all what's behind this process.
It is very common to hear so-called "training specialists" - from large schools to private consultants - state that:
I want to use a real case to show why without a qualified SEO specialist it will be difficult for you to achieve the desired results.
This article is based on an internal document prepared by our specialist for one of our clients to explain changes in promotion strategy.
Search engines such as Yandex and Google update their ranking algorithms daily, which affect how sites appear in search results. These changes can significantly impact the amount of traffic that comes to your site.
Most of the changes are aimed at improving search, but not all of them are always useful for end users.
This means that the same queries over time begin to show sites with different content that was created for different purposes.
The theme of the site is “beauty and cosmetology”.
We noticed that sites representing real studios began to disappear from high positions, and aggregators and other similar resources took their place.
This situation affected traffic to our site.
Analysis of search results showed that the share of studio sites has decreased, giving way to broader aggregators. This prompted us to decide to reconsider the internal optimization of service pages to restore lost traffic.
What was done:
Site traffic not only returned to its previous level, but also began to grow, despite the fact that we only redesigned approximately 45% of the service pages.
This work continues, and in the future we plan to find new growth points.
Regular updating and reworking of content helps maintain stable and growing traffic. If we stopped at some stage, the results achieved would begin to gradually decline.
Conclusion: SEO requires constant attention. Changes in search results happen so quickly that “set it and forget it” no longer works. We need constant analysis and adjustment of the strategy.
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