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There are several schemes for working on search engine promotion. Let's look at the main ones to understand which one is most suitable for your business, as well as what features exist for each payment scheme.
With this scheme of work, the website is promoted using a wide range of search queries, which covers all areas of the company’s activities. Both basic queries and their synonyms, specialized terminology and abbreviations are included. The volume of requests may constantly expand. As part of this scheme, comprehensive work is being carried out on the site, aimed at improving the visibility of all its pages.
This scheme is suitable for most businesses, especially those that have a large range of goods or services (for example, more than 30 items in the catalog).
At the stage of concluding a contract, a preliminary list of requests is compiled, which helps to identify key topics for promotion. This also helps to avoid a situation where, after concluding an agreement, the theme of the site changes, which can lead to incorrect calculations of traffic. It is recommended to select 50-100 queries covering all major products or services.
As you progress, the list of requests can increase, and this does not affect the invoice amount.
When promoting traffic, all goods or services presented on the site are covered. It is impossible to change or exclude any goods or services from promotion, since the method involves an integrated approach.
Traffic promotion is one of the most labor-intensive schemes. In most cases, this requires creating new sections on the site, reworking the catalog, and changing the navigation structure. Tasks often arise to optimize a website menu.
The number of requests for monitoring depends on the company. Some firms track all requests, others only a limited number. Monitoring can occur with each search engine update or at fixed intervals, such as twice a month.
The first scheme: a fixed payment for guaranteed attendance within a specified period. It is important here that if traffic increases, the cost will remain the same, and if it decreases, payments will also not change.
The second scheme: payment for traffic growth above the predicted values. This scheme is more flexible, since the cost increases in proportion to the growth of traffic. It also allows you to add new directions and services to the promotion process.
This is a scheme in which the contractor works only with a certain list of requests that you select at the stage of concluding a contract. Payment for this scheme does not depend on traffic, but only on positions for queries in search results.
This can be difficult in the context of personalized search engines, where rankings may vary based on location and other user factors.
This scheme is well suited for narrow topics, when specific positions for certain queries are important to you. For example, to sell unique products that are requested very rarely, but when this happens, it is critical for you to be in the top.
The scheme is also suitable for highly competitive niches in regions where the number of key queries that actually lead to sales is limited.
The list of requests must be compiled carefully, since promotion will be carried out exclusively on these requests. It is advisable to avoid including queries that are too general and will not yield significant results.
Monitoring of positions should be carried out for all selected queries, since the amount of payment depends on the position for these queries in search results. For Google and other search engines with personalized results, you can not monitor positions, since the result will depend on the quality of the site, which in turn affects all search engines.
The first scheme: payment for fulfilling a guaranteed percentage of positions in the TOP (for example, 70-80% of the list of requests). This scheme has been used in the past, but is now less common due to the large number of companies using unethical practices.
The second scheme: payment for each position in the TOP. This scheme is the most popular because it allows you to clearly track the results and pay only for those positions that are actually in the top.
This is a combined scheme that combines two approaches: traffic promotion and payment for positions on individual highly competitive queries. As part of the main scheme, work is done to increase traffic, and as an additional bonus, positions for key queries are tracked.
This scheme is most suitable for large companies with well-developed web resources, for which it is important to maintain high traffic and be in the TOP for key queries.
As with traffic promotion, it is important to choose the right list of queries for this scheme. In addition, it is worth choosing several highly competitive queries for which positions are most critical for you.
In this case, you pay for both traffic and actual positions for selected queries. The invoice amount is determined based on the results of the work, and the subscription fee can only be charged for the results actually achieved.
In addition, you can measure the results of promotion through the number of calls, applications or sales. However, such schemes are rarely effective because they are difficult to calculate and do not always accurately measure performance.
For any questions, you can contact the SEO studio “SEO COMPUTER” by email info@seo.computer.
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