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Today I start training. An exciting and important day. An SEO and marketing course is launched that covers key topics such as creating effective funnels and advertising. This area is my specialty, so it is extremely important for me not to remain within the confines of my usual methods, but to be able to compare my knowledge and approaches with leading experts. I expect a lot of insights, expansion of my knowledge and skills, adjustments to current strategies and exciting hours of learning. I will be a real student, doing all my homework and taking careful notes on every lecture. This way you can overcome existing stereotypes and ultimately form your own opinion.
There weren't many options when choosing a course. And although marketing will become the main driver on marketplaces in the near future, there is a catastrophic shortage of specialists in this field. Why is marketing so important now, and why will it soon become one of the main factors of success? The answer is simple: the marketplace market is completing its stage of active growth. Every year, for example, in the first half of the year, platform turnover increases by only 21%, which is half as much as compared to the previous year. The reason is that the main audience of marketplaces has already been reached. For further growth, the main reserve will be to increase the share of online purchases in the total consumer basket. It has already been mentioned that marketplaces can claim only 18% of the total purchase amount. Attempts to capture a significant share in the food and drug segments have not yet been successful, and these niches have been occupied by other platforms.
Based on this, I see two key directions for sellers in the future:
These two areas are closely related. Effective marketing is not just creative ideas, but the ability to correctly interpret analytical data and draw the right conclusions based on them. Many people think of marketing as just advertising, but in fact, advertising campaigns should be based on in-depth market analysis and understanding of the needs of the target audience.
Many people say that I share difficult material, and perhaps this is true. However, I believe that this is the minimum knowledge that every salesperson and manager should learn. Competition will be fierce and mistakes will be costly. Sellers will no longer be able to grow by attracting new buyers - all growth will occur through the struggle for market share from competitors. Therefore you must be better than them.
According to a survey conducted by one of the platforms, only 71% of sellers are confident that high-quality content helps increase sales on marketplaces. 29% may soon leave this business. But at the same time, only 60% delegate the work of creating product cards to professional specialists, although most often such specialists are designers, photographers and managers. This suggests that marketing knowledge will become an important asset for designers, and the demand for marketing professionals will also increase. Those who begin to engage in marketing in depth today will be able to get ahead of their competitors who have not realized the importance of this area.
Today there is a trend towards increasing consumption of educational content. However, it is important not just to absorb information, but to be able to apply the acquired knowledge in practice. The goal is not just to teach, but to actually introduce new skills into real work, adapting them to specific products, services and customer needs. In the next three months, I promise myself and you that I will try to apply the acquired knowledge and skills as effectively as possible.
If you have any questions or need assistance, you can contact us by email: info@seo.computer.
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