Why is SEO support necessary at the website development stage?

Are you planning to launch a new website? Have you ever thought that your online promotion needs to be taken into account already at the development stage?

Often, SEO specialists are involved in a project only after its launch, which can lead to the loss of a number of advantages at the start.

Let's look at the key reasons why an SEO specialist should be involved during the website creation stage.

Time. The development process and SEO optimization go in parallel, which significantly reduces the time spent on further promotion. The site will immediately be correctly configured for search engines.

Money. Sometimes disagreements arise between the customer, designers and developers regarding the functionality of the site, while search engines require strict implementation of the algorithms. Without the participation of an SEO specialist, the project may not be ready for optimization, and in the future it will need to be modified, which will lead to additional costs.

Mood. After the client has already paid for development, it is not advisable to announce that changes need to be made, especially if it is related to SEO.

We recommend involving an SEO specialist at an early stage of development to avoid unnecessary waste of time, money and nerves.

What does an SEO specialist do during website development?

There are 6 stages of development:

Analysis and briefing with the client; Definition of structure; Prototyping; Design and layout; Website implementation; Filling with content.

Analysis and briefing with the client;

Definition of structure;

Prototyping;

Design and layout;

Website implementation;

Filling with content.

Let's take a closer look at the role of an SEO specialist at each stage.

Stage 1. Briefing with the client and analysis

At this stage, the project manager, together with the SEO specialist, develops a brief for the client.

Based on the received data, the optimizer determines:

Main goals and objectives of the project; Client problems and ways to solve them; Key areas of business: what the client offers, what values ​​his company brings to users and its unique offers; Target audience; Competitors in the market, both direct and indirect.

Main goals and objectives of the project;

Client problems and ways to solve them;

Key areas of business: what the client offers, what values ​​his company brings to users and its unique offers;

Target audience;

Competitors in the market, both direct and indirect.

In addition, an SEO specialist analyzes successful competitors, studies their commercial component (product range, presence of representative offices in other regions) and traffic in order to better understand the structure and strategy of the site.

At this stage, key pages and site elements are determined for subsequent promotion.

Stage 2. Development of the site structure

An SEO specialist forms a semantic core, distributes search queries into categories and develops the architecture and navigation of the site. When creating sections, he focuses on user requests and search engine statistics.

Requests can be divided into three types:

Information (articles, reviews); Navigational (specific brands, stores); Commercial (shopping related).

Information (articles, reviews);

Navigational (specific brands, stores);

Commercial (shopping related).

Based on these requests, the optimizer develops the site structure, creating a map on which all sections and pages are displayed.

Stage 3. Prototyping

At this stage, the SEO specialist and the prototyper jointly develop the site navigation, taking into account ease of use and interaction logic, focusing on the “expected action - result” model. The prototyper creates layouts of pages and sections that will serve as the basis for further design.

The collaboration of these specialists at this stage helps reduce the risk of rework and improve the user experience, which will have a positive effect on the ranking of the site.

Stage 4. Design and layout

The designer develops the layouts of all pages of the site, and the developer types them up. An SEO specialist checks:

Page navigation and internal linking; Availability and relevance of content; Presence of “bread crumbs”; Correct headings, subheadings and text layout; Presence of meta tags; Website adaptability for various devices; Compliance with the layout of all elements.

Page navigation and internal linking;

Availability and relevance of content;

Presence of “bread crumbs”;

Correct headings, subheadings and text layout;

Presence of meta tags;

Website adaptability for various devices;

Compliance with the layout of all elements.

Stage 5. Website implementation

At this stage, the SEO specialist draws up technical specifications for developers, including instructions for working with:

Meta tags; Connecting the site to Google Search Console and other tools; Sitemap; Robots.txt; Redirects and 404 errors; Duplicate pages; Web analytics systems (for example, Google Analytics); Micro markup.

Meta tags;

Connecting the site to Google Search Console and other tools;

Sitemap;

Robots.txt;

Redirects and 404 errors;

Duplicate pages;

Web analytics systems (for example, Google Analytics);

Micro markup.

The result of this stage is a website ready for basic SEO optimization, on the basis of which further promotion will be built.

Stage 6: Working with Content

This stage includes working with SEO texts and other materials. An SEO specialist creates a content plan for a copywriter based on the collected semantic core.

To quickly fill the site with content, you can use a developer. For example, for one of the projects, the output of generated texts was implemented for all filter pages, which helped to quickly attract traffic.

How SEO support at the development stage helps you get good positions

Example: a client came to us with a problem - a drop in positions and traffic on the site.

An SEO specialist conducted an analysis and found out that the project requires improvements in architecture, navigation and design.

What was done:

New prototypes were developed for the catalogue, product cards and information section; The site was redesigned; A smart SEO filter for products has been implemented; The semantic core has been expanded and additional landing pages have been created;

SEO filter pages are filled with generated content;

Markup elements have been improved and product linking functionality has been introduced for pages with information articles.

As a result of the well-coordinated work of the team, an increase in conversion traffic was achieved and the site was restored to the top positions.

By involving an SEO specialist at the development stage, you will be able to:

Avoid unnecessary costs for website redesign;

Prevent errors in structure and SEO promotion;

Eliminate the risk of sanctions for duplicate content;

Get a steady flow of traffic from the very beginning.

If you need professional support when developing a website or promoting it, contact the SEO COMPUTER studio with any questions by email info@seo.computer.

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