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Not all landing pages are useless for SEO promotion. However, 95% of one-page website owners will not be able to get traffic from search engines.
Why?
SEO is the optimization of websites for search engines, and they use certain algorithms to rank. Landing pages often do not comply with these algorithms, giving way to multi-page sites.
In what ways are landing pages inferior to multi-page sites from an SEO point of view?
1. Relevance
The main task of the search engine is to provide the most complete answer to the user's request, showing the 10 best sites in the results. From the point of view of search engines, they will receive complete answers on multi-page sites. Such sites most often have a wider range of products (in online stores), more related services (on service sites) and more useful materials covering the topic (on information sites). The only exception is narrow niches, where there are few multi-page sites, and the competition on these sites is lower.
2. Semantic coverage of the topic
On a multi-page website, you can simultaneously offer different products, provide a variety of services, and maintain a blog with useful information. This is not possible on a landing page, which makes multi-page sites more attractive to search engines.
3. Compliance with commercial factors (CF)
Commercial factors (CF) are a set of characteristics of the quality of a website, subject to which search engines consider the resource relevant. It is impossible to create separate pages with contacts, product cards and other important sections on the landing page. Unlike a landing page, a multi-page site can fully reveal the topic and requirements of search engines.
4. Volume of useful content
It is difficult to place all the necessary products, detailed information about the company, payment, delivery and other important data on the landing page. While this is possible, it will cause the page to be overloaded with content and lose its commercial appeal. A multi-page website allows you to conveniently place all the necessary sections and data, which improves the user experience and increases rankings in search engines.
How to check whether it will be possible to promote a landing page in a specific niche?
Just search for the main query of your topic, for example: “digging wells.” If among the 30 sites that the search engine returns, there are less than 2 landing pages, this means that it will be difficult to promote them. Please note that resources marked “advertising” are not counted.
Still have questions about SEO? Write to SEO studio "SEO COMPUTER" at info@seo.computer.
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