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You should not involve an SEO specialist in working with a website during the height of the sales season, especially if the niche is highly seasonal. This statement is based on two key reasons.
Seasonal business owners usually know when to stock up, when peak sales are, and when sales are coming. During the busy season, it can be tempting to hire an SEO specialist. However, such a step is unlikely to bring the expected results and may lead to disappointment.
1. SEO gives first results in 3-4 months.
Let's say a company sells seasonal products, such as skis, and the peak season is in January. At this point, the owner decides to hire an SEO specialist, expecting instant results. However, results, such as increased visibility of the site in search engines, can be expected no earlier than April, and by then the snow will have already melted. This means that website promotion will be accompanied by a decrease in traffic, which can lead to disappointment for the business owner. In the end, the specialist may be fired, and the results of his work will become visible only in the next season. However, owners often attribute revenue growth to changes in demand, assortment, or improved marketing, forgetting that SEO work only bore fruit after 6 months.
2. Priority of sales before website development.
During the high season, the site generates good sales and the business is focused on keeping up with the flow. At that time, an SEO specialist may demand access to the site and ask questions about the product range, which will distract attention from current affairs. In such a situation, everyone will solve more important problems for the business: the owner will focus on increasing sales, and the SEO specialist will focus on improving the site for future periods. Because of this, the businessman may not provide the necessary information, and the SEO specialist will not be able to achieve significant improvements.
It is better to start working with SEO 6 months before the peak season. During this time, the specialist will be able to carry out most of the necessary measures to improve the site, which will allow you to effectively enter the season and get excellent results.
Still have questions about SEO? Write to me!
If you need more information on SEO promotion, do not hesitate to contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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