Why involve an SEO specialist before launching a website?

Why is it especially important to involve an SEO specialist in website development at the initial stage? SEO work that needs to be done before launch

Why is it especially important to involve an SEO specialist in website development at the initial stage?

SEO work that needs to be done before launch

Often, site owners involve SEO specialists only at the stage of completed resource development, believing that they need to work exclusively with a ready-made site. The logic in this approach is simple - an SEO specialist must promote it, and if there is no website yet, then there is nothing to promote.

However, this approach may lead to additional costs. The reason for this is that early involvement of an SEO specialist avoids many potential problems that may arise during the development of the site.

Why is it especially important to involve an SEO specialist in website development at the initial stage?

The main goal of the site is to attract customers and increase profits in the long term. To do this, it is necessary to create a resource that will be user-friendly and competitive in the eyes of search engines. All these tasks are solved by an SEO specialist, so it’s worth involving him in the website development process as early as possible.

Involving an SEO specialist at the development stage is important for the following reasons:

making changes at the design stage is much easier and cheaper;

this helps to avoid mistakes that could negatively affect the future operation of the resource.

SEO work that needs to be done before launch

What specific problems can an SEO specialist solve at the development stage? Let's consider the main stages.

Competitor analysis

To properly build the structure of a future website, an SEO specialist must conduct a competitor analysis. It is important to collect information about the target audience, field of activity, key competitors and other aspects that will help formulate a website promotion strategy.

Competitor analysis will help:

better understand the requirements of users and search engines for sites on this topic;

identify the strengths of market leaders that can be taken into account in your strategy;

identify competitors' mistakes and avoid them.

If the customer already has a website, it is also important to study the current results and statistics.

Collection of semantics

Collecting the semantic core is the basis of any SEO promotion strategy. At this stage, the specialist selects the most relevant queries, which are divided into categories and groups, with a focus on the most popular (cluster) queries.

Building the site structure

Based on the data received, the SEO specialist develops a site structure that will be as convenient as possible for users. Main tasks include:

creating clear and convenient site navigation;

placing content in the correct categories;

organization of catalog sections taking into account the popularity and marginality of goods and services.

To achieve this, it is important to involve an SEO specialist who, using cluster queries, will draw up a mental map of the future resource.

Creating a content plan and content

High-quality filling of the site with unique and useful materials is a key point for successful promotion. At this stage, technical specifications are developed for copywriters to create texts for landing pages. A content plan for blogging, if one is planned, is also formed.

Using SEO elements in articles helps users find the information they need faster. An SEO specialist determines topics for content and compiles tasks for copywriters with the selection of key phrases.

Technical website optimization

In order for the site to function correctly, it is necessary to carry out technical optimization. This includes:

creating robots.txt and sitemap.xml files;

correct use of headings h1-h6;

optimization of meta tags and micro markup;

ensuring adaptability - the site must be displayed correctly on different devices;

image optimization;

choosing a convenient and memorable domain;

generating files to manage indexing;

linking pages;

connecting web analytics and webmaster systems;

eliminating 404 errors and customizing pages to improve behavioral factors;

identifying duplicate pages;

multilingual settings, if necessary.

This list is passed on to programmers for further implementation.

If you involve an SEO specialist at the design stage to work out key issues, this will ensure effective traffic growth and allow the site to quickly reach the top of search engines. This will also enable specialists in the next stages of work to focus on analytics and increasing conversion.

You can contact the SEO studio with any question by email info@seo.computer.

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