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Why do you need an SEO specialist on staff? Firstly, it is safer and more stable for the company. When promoting outsourced, you often interact with managers, and you will never be told who exactly is working on your site, what experience they have, and what methods they use to achieve results. Secondly, a full-time specialist will always be better informed about the company’s business processes, will be able to interact with other employees and devote more time directly to your project.
Which companies need to hire an SEO specialist on staff, and which companies need outsourcing? There are categories of goods and services for which promotion in search engines does not bring results due to the lack of direct demand. Some businesses, for example in the b2b segment, face low demand in search engines, and it is enough for them to work with remote specialists. However, in other cases, if there is a demand for products or services, you should think about hiring an SEO specialist on staff, but not so quickly:
Budget for SEO < 50 т.р./мес. — забудьте о найме SEO-специалиста в штат. За такую сумму вы сможете нанять лишь новичка. В 2011 году я сам работал в штат на такую сумму, имея два года опыта и несколько частных клиентов. Мой доход от фриланса составлял больше, чем зарплата в офисе. Если на такую сумму к вам устраивается SEO-специалист, не ожидайте качественного результата — скорее всего, он не будет посвящать все 8 часов работы вашему проекту.
What about the budget for SEO? If your SEO budget is 50 thousand rubles, you will not be able to cover the costs of links, content, additional services and tools. Your site will be left without proper support.
Budget from 50 to 100 rubles/month. — the likelihood of finding a professional among agencies is not high. Of the total amount, most of it will go to the agency owner, part will go to the specialist’s salary, and the rest will be spent on promotion. But this option does not guarantee a high-quality result, because a specialist can take on several projects, which will reduce the efficiency of working on your website.
Count on a quality specialist even with a budget of 100 rubles. Not worth it yet. If you want to avoid unpleasant consequences associated with the use of ineffective or dubious methods, offer the specialist at least 80 thousand rubles. - this way you will increase the chances of high-quality promotion of your site.
Budget from 100 to 150 rubles/month. - this is a more realistic amount for hiring a specialist. Under such conditions, you can hope to attract a real professional, but it is important to take into account his current portfolio. Even if a specialist agrees to work for 80 rubles, his main focus will be on private clients, and he will devote less time to you. Without proper control, he may waste your time and put off fulfilling his obligations.
In my practice, there was a case when an SEO specialist receiving 50 tr. per month, worked only on projects for his personal clients, and put off all tasks for the agency. This approach definitely won't suit you.
The best option is a budget of 150 rubles. This is the amount at which you can hire a qualified specialist and spend the remaining money on additional expenses such as links, content, technical improvements, hosting and other important aspects.
Budget from 150 to 200 TR/month. - this is the golden mean between hiring an SEO specialist on staff and outsourcing services. However, in this case, companies often try to save money by hiring a specialist for 50-60 thousand rubles. per month, leaving the remaining funds for advertising. In this case, you will receive clicks and conversions, but will not be able to achieve meaningful results in conversions and applications. Instead, many companies conclude that an SEO specialist on staff costs 60 thousand rubles. - it's a waste of money.
The ideal option for most companies is to find a specialist for 100 rubles, who can also work with contextual advertising. In this case, it remains possible to break down the funds into all the necessary components for high-quality promotion.
To summarize, we can say that trying to find an SEO specialist for 60 thousand rubles. on staff - this is an ineffective idea if you really want to develop the site. Even if a specialist at some point found himself without clients, he will not remain on staff for long for such a salary.
If you have questions about SEO promotion, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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