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If your site does not appear in the TOP of search results, the problem may lie in SEO errors. In most cases, it's all about the little things that are often overlooked, despite widespread optimization recommendations.
The main problems of website optimization
Let's look at the most common mistakes that can prevent your site from ranking high in search results, and give tips on how to correct them.
There is not enough text content on the page
SEO specialists often discuss how much text should be on a page for successful optimization. There are two approaches for service or category pages:
1. Assess the average text volume of your competitors who are in the TOP 5 search results, and try to achieve a similar volume.
2. Use indicative numbers - for example, 2000+ characters, 3500+ or 5000+ characters.
If we are talking about a blog article, then you should use a different tactic. According to the study, texts under 1,000 words in length receive few shares, while articles containing 3,000 words or more receive significantly more attention.
Experts also noticed that there is a direct connection between the length of the text and its position in search results. Therefore, it is worth not only increasing the volume of content, but also expanding on the topic in depth, adding additional key phrases.
Outgoing links don't work
A less common mistake, but no less important. It is wrong if your site links to broken or moved pages. This makes the content less user-friendly and can affect rankings.
If you link to a resource that has changed the URL or removed content over time, and you don't update the link, your page will lose some of its ranking in the SERPs.
Solution: regularly check working links and replace broken ones with current sources.
There are several H1 tags on the page
The H1 tag serves as a signal to search engines that this particular query is the main one for the page. It is important that the keyword is included in the main page title.
It would be a mistake to have multiple H1 tags on one page. Make sure there is only one H1 tag on the page and other headings are styled as h2, h3 and so on. Avoid excessive use of keywords and make the text as readable as possible.
Page without meta description
Meta description is an important part of SEO optimization and can affect a page's ranking and click-through rate in search results. A well-formatted description helps increase interest in your page, even if Google doesn't use it in the snippet.
Create an attractive and relevant description that will entice users to click through to your site. Make sure it includes keywords and has a clear call to action.
Images do not have an Alt attribute
The Alt attribute helps search engines understand what is in the image and what query matches the image. Without it, you are depriving your site of additional traffic that can be received through image search.
Fill out the Alt attribute for all images with your main keyword, without overloading it with redundant phrases.
Duplicate content on pages
Unique content on a website is one of the most important components of successful SEO optimization. If you copy text from other resources, Google may consider it duplicate and lower your page ranking.
Duplicates occur especially often on pages with parameters or product pages, where the same text is repeated on several pages. To avoid this, rewrite non-unique texts, and for product category pages, specify the canonical version of the URL.
The site is not converted to https protocol
A website with an unsecured connection can have a negative impact on its ranking. This also reduces user trust, especially if you are running an online store. Google has long stated that HTTPS is an important ranking factor.
Choose an SSL certificate and keep your site secure. This will also increase user trust and improve your search rankings.
Multiple pages optimized for one keyword
This phenomenon is called cannibalization. When several pages on a site are optimized for the same request, they begin to compete with each other, which leads to a blurring of the link profile and a decrease in rankings.
To avoid cannibalization, separate your keywords and make each text unique to avoid competition between pages.
The site has a bad backlink profile
If your site has low-quality or low-quality links, it can slow down its growth and result in Google filters.
It is necessary to audit your link profile and adjust your link building strategy to get more high-quality links that will help improve your rankings in search results.
Conclusion
Website optimization is a process consisting of many small tasks. Regular attention to these issues will help improve your site's ranking and attract more traffic. Don’t forget to conduct an audit and record the current position of the site before starting work in order to understand what changes need to be made.
For any questions regarding SEO optimization, you can contact the "SEO COMPUTER" studio by email info@seo.computer.
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