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Often, website owners don't fully understand what SEO can do for their business. Sometimes they are sure that they know, but in practice this turns out not to be the case.
Recently I came across an interesting case. The owner of a furniture business asked for advice on writing SEO texts for a website. I explained that text is optional on product listing pages. During the conversation, it turned out that the company is already working on a new website, which will soon replace the old version.
Experienced SEOs know that updating a site, especially one that involves changing the directory structure (which typically happens half the time), can cause a loss of traffic. Therefore, when replacing an old version of a website with a new one, it is very important to consult with an SEO specialist at every stage. However, many business owners do not realize the problems they can face if the migration process is not done correctly.
I explained in detail all the risks and the importance of competent site transfer, after which we agreed on permanent cooperation. As a result, I managed to conduct a technical and commercial audit even before updating the site, identifying many shortcomings. The developers were able to fix these errors within the original budget, saving the owner money.
For website owners who promote themselves, it is very important to regularly study and pay attention to detail. There are no small details in SEO: even such seemingly minor changes as installing an SSL certificate for HTTPS can lead to significant problems, such as reducing traffic and triggering an irreversible re-indexing process (this is a real case). If you have any doubts, it is best to consult with an experienced SEO specialist.
And perhaps you will receive not only an answer to your question, but also valuable advice on other important aspects, as happened in this case.
If you have questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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