Why do we need technical specifications for SEO texts?

Is there a concept of SEO text or is high-quality content good enough on its own and does not require additional optimization? Let's look at this issue...

SEO text is text that is optimized for search engines. It includes key phrases that help search engines better understand the content of the text. Such content helps improve rankings in search results, which helps attract more visitors to the site.

If we go back to the origins of search engine optimization, it used to be that you could simply “spam” text with keywords, and the search engine would automatically rank it higher. This logic was based on a simple principle: the more keywords, the higher the relevance of the text to the search query. However, such methods no longer work.

When did everything change?

As a result of the introduction of the RankBrain algorithm created by Google, the situation has changed. This algorithm allows search engines to analyze the meaning of the text, rather than just the number of keywords. Today, SEO texts with excessive use of keywords have lost their relevance, and the importance of content quality has increased significantly. Now search engines can understand the essence of the text thanks to LSI words - terms that are closely related to the main topic, but are not direct search queries.

What requirements must be met to create high-quality texts?

Research shows that SEO texts prepared according to technical specifications give better results than materials written without taking into account the requirements of an SEO specialist. This is due to the fact that technical specifications include not only information load, but also criteria that help improve the quality of the material from the point of view of search engines.

Example: if an editor writes an article without following the terms of reference, then it may be missing important elements such as lists and structured data. In addition, key phrases may be used ineffectively, resulting in a negative ranking by search engines.

When the material is written according to technical specifications, it takes into account such aspects as:

• preferred article structure for full disclosure of the topic;
• enabling LSI words;
• text spam indicator;
• structure with subheadings h2 and h3;
• Academic Nausea Index;
• permissible percentage of water;
• the need to add lists and enumerations;
• correct distribution of key phrases.

Example of terms of reference for SEO text

Suppose you need to create a text on the topic “How much fluid should you drink per day to lose weight.” In this case, the technical specification may be as follows:

Technical specifications:

You need to prepare text for the page domain.ru/lifestule/how much-fluid-you-need-to-drink-a-day-for-weight-loss.

General requirements:

• The text should be informative and useful for the reader, focusing on his needs;
• Lists and enumerations should be placed at a distance of at least 300 characters from the beginning and end of the text;
• Mandatory use of h2 subheadings, the minimum gap between them is 600 characters;
• The text must be free of spelling, syntax and other errors;
• We write the numbers in digital format: “300 grams”, not “three hundred grams”;
• The water level in the text is no more than 15%, according to the text.ru service;
• Text volume: from 8200 to 10800 characters without spaces;
• Key phrases are used in different forms, without oversaturation;
• Text uniqueness is at least 85%;
• Keyword density is within 2-3%.

Text structure:

• H2. Introduction (Importance of water for the body);
• H2. What happens when there is a lack of water in the body;
• H2. How much water should you drink per day?
• H3. Determination of individual needs;
• H3. Factors influencing water demand;
• H3. Recommendations from the World Health Organization.
• H2. How to drink water correctly for weight loss?
• H3. Distribution of water consumption throughout the day;
• H3. The importance of water temperature;
• H3. Accounting for physical activity and diet.
• H2. The benefits of water for the weight loss process;
• H3. Helps speed up metabolism;
• H3. Improving bowel function;
• H3. Decreased appetite.
• H2. Possible risks of excess water consumption;
• H3. Hyponatremia;
• H3. Overhydration;
• H3. Electrolyte imbalance.
• H2. Conclusion (It is important to take into account individual characteristics when calculating water needs).

Conclusion

Creating SEO copy requires a precise approach. Drawing up high-quality technical specifications plays an important role in achieving high search engine optimization results. Properly developed content according to the technical specifications of an SEO specialist can significantly increase the effectiveness of promotion.

If you have any questions about creating SEO texts or optimizing content, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.

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