Why do SEO people need information about your services?

Hello! I am Anna Olyanaya, the founder of an online agency with a focus on SEO promotion. In this blog, I share important information for professionals and entrepreneurs working with websites. I also talk about choosing countries for my family to live in and organizing a business remotely.

Sometimes it happens that it is difficult to figure out what exactly is missing for successful website promotion. In such cases, it is important to have complete and clear information about the services provided so that SEO specialists can effectively work to optimize and increase the ranking of your site in search engines.

The second part directly depends on the quality of your answers to the first.

If you do not provide accurate information about your services, then high positions in search results become unattainable.

This is a lyric. Let's move on to a practical example.

About the project: cosmetology center

Promotion region: Moscow

Task: a new service has been added, the client needs positions on the first page of the search and quality leads. There are no articles about such services in the search results for the key query related to the procedure. The customer provided all information about the service for the site. The main search query is “mesotherapy with hyaluronic acid”. Of all the results, only one page is related to the service, and that page leads to the price list.

What was done?

An analysis of competitors' websites was carried out. Based on the data received, the page structure was changed. We have included the following content elements:

— Added high-quality photos of the service.

— Reminders on skin care after the procedure have been posted.

— Important text blocks have been added, such as “Contraindications”, “Preparation for the procedure”, “Post-care”.

— Prices for the service have already been indicated.

— A list of specialists who provide this service is included.

— A video from the studio channel was posted on video hosting.

— Added links to expert articles that may also be useful for users.

— Licenses and certificates (which were already on the page).

— New text with a detailed description of the service.

Result: the site's position improved from page 8 to page one. Now the site is consistently in the TOP 10, which leads to an increase in traffic and conversions.

Conclusion

When creating content for service pages, it is extremely important to conduct a thorough analysis of search results. It is necessary to determine which content elements will most fully answer user requests. Thus, search engines will correctly rank pages with services, even if the search results for these queries mainly include informational articles or blogs.

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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