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When you do SEO and work with clients for several years, you gradually begin to understand why some clients leave. Sometimes, even despite all your efforts, you cannot retain a client. Here are my thoughts on why this happens.
Finding and retaining a client is always a difficult task, but let's look at the key points that lead to the separation of the parties.
Clients often expect quick and miraculous results. For example, after a couple of hours of work they start asking:
It is necessary to explain that SEO is not magic, but a systematic and long-term work. To compete in the market, you must first prepare a website, and only then purposefully work on its promotion. Without well-developed content, without solving technical problems and without regularly updating information, it is impossible to expect quick results.
Many clients are looking for magical techniques that will instantly bring their website to the top positions. Once an SEO specialist explains that successful work requires effort and time, they often go to those who promise miracles.
But such “secret techniques” rarely lead to positive results. This is often associated with manipulation, which can even lead to sanctions from search engines.
Not all clients want to follow the recommendations of an SEO specialist, even if those recommendations are obvious. This often happens if the client does not understand why a change in approach is needed, or if they are hoping for quick results without effort.
Sometimes clients say that they don't have time to answer emails or discuss important details. This complicates work and slows down processes. It is important that all parties pay attention to communication, otherwise the project risks getting stuck.
It happens that when a project reaches the desired level and begins to show results, the client decides that he can handle the rest himself. In such cases, I often offer counseling to the client every few months to keep them on the right path.
Some clients do not understand why certain actions are taken. I always try to explain each step in detail so that the client is aware of why this or that point in promotion is important.
Many clients in negotiations want to clearly know when the site will get to the TOP. Forecasting in SEO is not just a mechanical task that requires taking into account many factors: competition, uniqueness of content, quality of the site, etc. It doesn't come down to numbers, and you can't say for sure when the site will reach the desired positions.
Sometimes a situation arises where the client is happy with the results, but believes that he is paying too much for the work. This is often due to the fact that not everyone understands how much time and effort quality SEO work requires. Often in such cases, clients look for cheaper performers.
Participation in SEO processes does not always guarantee sales growth. Often clients believe that problems with sales are associated solely with insufficient traffic, but the reason may be hidden in the site itself, its functionality, or in incorrect work with clients.
It often happens that in the process of working with a client, the director of the company changes, and the new person decides to hold a tender for services. This happens when the previous customer was satisfied with the work, and the new one wants to implement his own strategy.
Ultimately, sometimes the work on a project becomes too much, and if the client is not ready to invest in long-term work, he decides to end the cooperation.
If you have any questions about SEO, do not hesitate to contact the SEO studio “SEO COMPUTER” for any question by email info@seo.computer.
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