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There are two main models of work on SEO and search engine marketing, which are actively used by many companies: creating an in-house team and outsourcing the work of website promotion to an agency.
However, it is not always worth choosing just one model. In some cases, you can effectively combine both approaches, reaping the benefits of each. In this article, we will consider the option when the company already has an SEO specialist or marketer with basic knowledge in the field of search engine promotion, and we will evaluate why in this case it is worth contacting an agency.
To organize a full-fledged SEO process, the company must have a team of professionals, since the tasks are often varied. In another case, you need an experienced specialist who is able to organize the work of freelancers. This approach is usually not cheap.
However, one of the clear advantages of the agency model is the savings. The company turns to the agency exclusively to solve highly specialized problems or obtain a high level of expertise, leaving the rest of the work to a full-time employee. This allows you not only to save money, but also to provide a more flexible approach to solving problems, for example, those that require the involvement of developers.
Example: to implement filter pages in an online store catalog, if the CMS does not support such a function, you can hire a programmer from an agency to develop a solution, and then optimize and configure these pages for a company employee.
Another example is having a marketer in the company with basic knowledge of SEO. This simplifies communication and allows you to make decisions quickly. A promotion strategy can be developed together with a marketer, and then work according to a simple model:
Thus, this model allows you not only to save money, but also to receive valuable recommendations from agency experts, quickly scale the team if necessary, attracting the right specialists without the need to hire them on staff.
In addition, novice SEO specialists who do not have sufficient experience can receive ready-made instructions from more experienced agency specialists and independently implement them in practice.
However, like any model, this scheme has its drawbacks, some of which are not always obvious. Let's look at them from the point of view of a business owner.
One of the obvious disadvantages is the agency’s insufficient immersion in the specifics of the client’s business. Ideally, an SEO specialist should have a good understanding of the niche in order to suggest the best strategies. However, in the case of more complex topics, such as banking systems or highly specialized products, this can be difficult.
In addition, not all agencies pay due attention to clients. Some focus on larger projects and run the risk of providing less attention and quality to smaller clients.
A conflict of interest is also possible when an in-house specialist may perceive the involvement of a third-party contractor as competition or even a threat. In this case, there is a risk of sabotage or a desire to terminate cooperation, despite the obvious benefits for the business.
Another disadvantage is that the agency can respond less quickly than an in-house specialist. If an agency works with multiple clients, it cannot provide the same level of responsiveness as an in-house employee working exclusively on your project. However, with proper planning and clear distribution of tasks, these risks can be minimized.
In general, this format of work allows you to mitigate the disadvantages that are typical for working only with an in-house specialist or only with an agency, ensuring maximum efficiency of SEO work.
If you have any questions or want to discuss your project, please contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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