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A lot of materials have been written on this topic, and we did not repeat what has already been said. Instead, we've gathered key insights from a variety of experts to give you a clearer understanding of what's behind the promise of SEO with Guarantee.
When a warranty clause appears in an SEO contract, the focus shifts from your real needs to fulfilling this “obligation”. An example from the practice of one agency:
“A very common scheme is where the agency promises to bring 80% of your keywords to the TOP within a certain period of time, otherwise the payment amount will be returned. However, if you look at the list of these keywords, most of them will be completely non-competitive, such as “buy an iPhone for the full moon” or “order cleaning of an apartment on the 5th floor.” These are requests that can easily be brought to high positions in a couple of months, but how many real clients will they bring? The answer is obvious - almost zero.”
Here is the opinion of one expert who explains why guarantees in SEO make no sense:
“In practice, it is possible to predict the timing of website promotion only with a very high degree of uncertainty. There are many reasons, and one of them is the constant changes in search engine algorithms. In addition, there are unpredictable problems with the site: server crashes, errors on pages that cannot always be quickly corrected. Sometimes problems with a site can last a long time, and search engines can react instantly, leading to a drop in rankings. And, of course, there are always competitors who can do the same thing, but better and faster.”
Consider a typical “money back guarantee” that often appears in a contract:
“Refunding money if we don’t bring the site to the promised positions is a classic scheme. However, with this scheme, the client is forced to pay for several months of work, and there will always be a clause in the contract for which no one is responsible, even if the result is not achieved.”
Other marketing experts argue that it is impossible to give guarantees, but forecasts are quite acceptable:
“Guarantees in SEO really don't make sense. However, forecasts may well be offered as guidelines. Forecasts are not strict commitments, but indicative expectations on the basis of which the work strategy is formed. In this case, the client pays for specific work, and not for a result that cannot be guaranteed.”
If you're tired of empty promises and guarantees, pay attention to the real efforts of your contractor:
We make no guarantees, but we offer quality work. If you want to get real results, and not empty promises, we will be happy to discuss cooperation.
If you are interested in further reading, here are some resources to further understand the topic:
If you have questions or want to know more, write to the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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