Search engine promotion of a website is an important aspect for any business that seeks to expand its audience and increase sales. The question of who to trust with SEO work is one of the most pressing. In my practice, I worked as a webmaster, an in-house specialist, and also in an agency. Next, we will look at the pros and cons of each option.
Independent promotion
This is perhaps the most difficult and risky option, especially if you are starting from scratch. Arguments:
- SEO requires constant experimentation and monitoring of algorithm changes. They stopped working and lost their qualifications. Even small mistakes can seriously affect the result.
- Just like in medicine, you may be an expert in your field, but that doesn't mean you can choose the right SEO strategy.
When is this option justified?
- If you don’t have the budget to hire a specialist, but want to understand SEO.
- If you believe SEO is important to your business and are willing to invest the time in learning.
Freelancer-outsourcer
A fairly popular, but not always reliable choice is to find a freelance specialist. This approach has several important disadvantages:
- Finding a freelancer who can not only recommend, but also implement their recommendations can be difficult. This often requires additional specialists, such as programmers and designers.
- The freelancer may not have control, and their approach may be outdated or based on subjective methods.
- A freelancer will not become a full-fledged member of your team, but will view your project as just another task.
- There is a risk of making a mistake in choosing a specialist based only on reviews and the price list.
When is this option justified?
- If you have found a truly qualified person who is ready to take responsibility for the result.
- If your budget is limited and you cannot afford the services of an agency.
- If you need to solve specific problems, for example, collect a semantic core or conduct a site audit.
In-house specialist
Hiring a full-time specialist is not an option for everyone. Disadvantages of this approach:
- It is often difficult to assess the qualifications of a specialist before hiring him. To do this, you need a more experienced specialist to help with the choice.
- This can be an expensive solution, especially if you have multiple sites that require constant attention.
- Not all projects can provide an in-house specialist with the necessary tools for high-quality SEO promotion.
- An in-house specialist may not feel confident in his stability, especially in the face of constant changes within the company.
Pros
- If you are lucky, you will be able to attract a professional who will be completely immersed in your project.
- An in-house specialist can understand your business and your goals much deeper than an outside freelancer or agency.
Small web studio
Concluding an agreement with a small web studio can be a good solution for small businesses. Disadvantages of this approach:
- As a result, you pay not only for the work of an SEO specialist, but also for the services of a manager, office rent, accounting, etc.
- No matter how small the studio is, it still works on stream, which means less time and resources are devoted to your project.
- Working methods in such studios are often limited. These can be standard processes and little flexibility in approaches to promotion.
- Studios may offer subscription fees, which is not always convenient for clients who need specific results.
Pros
- You can choose from several specialists, which increases the likelihood of receiving high-quality service.
- Professionals who work in studios often have experience working on a variety of projects, which makes their approach more effective.
- If desired, the studio can perform tasks not specified in the contract and, in general, be more flexible in decisions.
Agency
Although SEO agencies are often well known and have big names, they may not be the best choice for your project. Here are some reasons:
- Experienced specialists work with you at the negotiation stage, but when it comes to execution of the work, the project is often handed over to less qualified employees who use standard methods and checklists.
- Prices for agency services are usually high, but the results may not live up to expectations.
Pros
- If the agency is reputable, at a certain stage truly experienced specialists can join your project.
- Agencies usually have strict contracts, which reduces the risk of poor performance.
Conclusion
So, the choice between a freelancer, an in-house specialist and a small web studio depends on your goals, budget and desired level of involvement. Each of these options has its own advantages and disadvantages, but with the right approach, they can all lead to good results. The main thing is to establish direct contact with an SEO specialist and clearly outline your requirements.
If you have any questions or need to discuss the promotion of your website, you can always contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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