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It is important for the website owner to choose correctly who to entrust SEO promotion to: an agency or a private specialist.
What are the advantages of the agency?
1. Company status, reviews.
Expectation:
“The site will be run by a serious company. They have great reviews!”
Reality:
In fact, the site will be promoted not by the company itself, but by employees whose competencies may not always be at their best.
2. Great experience.
Expectation:
“The agency has a lot of experience, they can easily bring your site to the TOP!”
Reality:
Your site may be handled by a specialist with minimal experience, perhaps an intern, and it is impossible to verify this.
3. Team of specialists.
Expectation:
“The site will be developed by a whole team: an SEO specialist, a programmer, a designer, a usability specialist and others!”
Reality:
In fact, only an SEO specialist will be involved in the site, and other specialists will be involved only as needed, which may require additional costs.
4. Big budget.
Expectation:
“Given the high price, they will definitely do everything well!”
Reality:
Most of the funds are spent on renting offices, salaries of employees who are not involved in SEO (managers, accountants, etc.).
5. Work under contract and guarantee.
Expectation:
“We’ll sign the contract, and we will definitely be given guarantees!”
Reality:
Guarantees, as a rule, relate only to the performance of work, and not to the results that will be obtained in the end.
What are the agency's weaknesses?
1. Expensive.
The high cost is explained by the fact that in addition to the SEO specialist, office rent, staff and other expenses are paid.
2. Streaming SEO.
Agencies often have high client turnover. One SEO specialist can be assigned several projects at once. In this case, too little time may be devoted to each site - only a couple of days a month, which affects the result.
3. Lack of necessary communication.
Communication often goes through a personal manager, who does not always have the necessary knowledge in the field of SEO. This may lead to delays and difficulties in resolving issues.
Continued in the next article...
Still have questions about SEO? Write to SEO studio "SEO COMPUTER" at info@seo.computer.
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