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SEO (search engine optimization) is a powerful tool that allows you to attract thousands of targeted visitors to your website. But is it suitable for all websites? Let's find out!
For SEO to be effective, your product or service must already have established demand. In other words, people should know about your product or service and search for it on search engines. After all, the main point of SEO is to take top positions in search results for relevant queries.
If your main query, for which you want to see your site in the first positions, is searched in search engines only 50-100 times a month, then SEO in your case does not make sense.
Why? Because in this case the competition is most likely minimal, and you will only need to follow a few simple steps to get to the top. However, even if your site is in first place, the number of visitors will be extremely small. In this case, it is worth thinking about other promotion options - for example, advertising on social networks, where buyers often make spontaneous purchases.
Now I’ll tell you how to understand in just 5 minutes whether it’s worth doing SEO or looking for other ways to attract clients.
Step 1. Write 3-4 main phrases for which you want your site to appear in searches.
Step 2. To do this, you will need an account in Yandex. If you don't have one, create a free email account on Yandex.
Then go to the Yandex Wordstat service:
wordstat.yandex.ru
Step 3. Enter these phrases one by one into the search bar. The service will show the number of requests per month for each phrase.
For example, the query “Yorkie haircut.”
It will show 23,667 impressions per month. This figure includes not only the main request, but also all the additional options that are associated with it.
Now select the desired region, for example, Moscow.
After this, the figure will drop to 2,919 impressions per month.
Do this check for all the key phrases you wrote down.
If the search query figure is impressive, it means you should do SEO as it will bring results.
If the number is too low, it means that your product or service is not yet known in your region, or it is too narrow a niche. In this case, you should consider other marketing tools, such as advertising on social networks or collaborating with bloggers.
What else is important?
There are types of activities that require mandatory licensing, such as medical services, gambling, notarial activities, and so on. In contextual advertising, such services often require license verification, as well as compliance with other requirements, which is not always convenient. In addition, moderators may reject advertising requests, even if you consider them absolutely win-win.
To promote your site in search results, you do not need to provide licenses or undergo additional checks. You can promote a website on any topic, although there are certain nuances for complex and specific topics that we are not considering now.
If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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