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In a previous article, we looked at how search engine optimization can be beneficial for niches with low competition and a limited range of services. The main advantage of such niches is low promotion costs and stable, quick results. This time we will talk about a more complex case - online stores with a wide range of products.
In this context, we are considering sites with huge catalogs containing hundreds of categories and tens of thousands of positions. Competition in markets such as household appliances, electronics and food is incredibly high, and it will be extremely difficult to defeat the giants. However, in niches with a narrow specialization, a well-structured SEO strategy can play a decisive role. But here it is also important to understand that incorrect changes or unplanned improvements can completely destroy your business.
The history of this site is unusual and there are many interesting points in it, but unfortunately, due to a confidentiality agreement, I cannot reveal the details. The following can be said about the site: it has about 30,000 products, but traffic, instead of the expected growth, began to seriously decline. Despite this, the site owner made the right decision and invited an expert for consultation. As a result, a thorough audit was carried out and the necessary improvements were made, which allowed the situation to be corrected.
The site is in the b2b segment and sells specialized products, which opens up huge prospects for its growth if you work on SEO correctly. The programmers completed the tasks in several dozen hours, and the results were not long in coming.
The main steps included: removing unnecessary pages, correcting title and h1 generation templates, improving the quality of product pages, adding useful parameters and reworking the description template. This case may be an example where small adjustments have a colossal effect. However, it is important to note that such cases are extremely rare, and in practice, many companies follow the path of subscription service, squeezing the maximum out of the client. In this case, the cost of the consultation was negligible compared to the costs of online advertising.
One of the famous SEO studios worked on the site with 40,000 pages selling Chinese-made goods in the hobby category. But even professionals sometimes make mistakes, and the site ended up under sanctions from the search engine.
The site owner, in turn, decided not to waste time correcting errors and decided to completely redo the site, choosing freelancers for this. This step turned out to be extremely unsuccessful, and instead of improving, the site’s sales collapsed. After transferring to a new management system, site owners faced a catastrophic loss of traffic.
After this, the owners decided to turn to professional SEO specialists, but the resources for full site optimization had already been exhausted.
If the site owner turned to professionals at the stage of transfer to a new management system, then with minimal costs he could not only maintain the current traffic, but also gradually return to previous indicators.
What could be done?
In fact, we were talking about several hundred pages for which it was necessary to write the correct headings, move content, set up redirects and improve templates. But, unfortunately, this work could not be completed on time, and the site had to be closed.
This is a fairly typical story. Although it doesn't always end in business closure, mistakes when migrating a website to a new platform can lead to serious consequences and financial losses.
What these two examples have in common is that the cost of expert advice for a site with a large assortment of products may be negligible compared to the benefit that the site will receive as a result of the corrections. Even one consultation can prevent mistakes that can lead to losses and help you understand what you should pay attention to when changing the structure of your site.
In many cases, you can correct errors on your site with just one edit, which will immediately improve your site's visibility in search engines, leading to increased traffic and sales.
If you have a large site and don't work with a team of professional SEO specialists, it may be worth conducting an audit and finding ways to improve your site's performance without breaking the bank.
An SEO audit is also useful for those who were doing well before and then started having problems. SEO does not always require large investments and long deadlines. Often it comes down to correcting small but important errors.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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