Who are all these people? The story of a Russian SEO specialist

Quite recently, Russian SEO specialists celebrated their professional holiday. The history of the profession begins in the late 90s, when the first domestic search engines appeared. First, Rambler and Aport appeared in 1996, and in 1997 the Russian search engine Yandex was launched. A year later, in 1998, Google appeared, which became the main competitor in the market.

A modern SEO specialist is a highly skilled and innovative specialist who makes decisions to achieve clients' goals, rather than simply performing standard website optimization actions. But it wasn't always like this. Over the years of search engine marketing, significant changes have occurred, and with the development of the search engine optimization industry, the “Russian classical school” has become a thing of the past, giving way to integrated Internet marketing.

What happened to SEO in 12 years?

• The end of the 90s - the emergence of the first SEO specialists. As the audience of search engines grew, the number of people wishing to make money from it increased. These people began to study the work of search engines and optimize sites in order to bring them to the top of the results.
• 2000-2001 - the beginning of the emergence of the industry. SEO is becoming a full-fledged business, and the first large agencies specializing in search engine promotion are beginning to appear.

Along with the development of the industry, “gray” methods of promotion began to appear, such as creating doorways, spam, “text nausea” and others. Many experts have tried to bypass search engines to get sites to the top, and many seminars and conferences have been aimed at this.

• 2002-2003 - the beginning of the era of link promotion. Links are becoming the most important ranking factor, and their role is growing significantly.
• 2004-2005 - the first services for selling and buying links appear. Link promotion business is gaining popularity.
• 2009 - launch of a machine learning algorithm that takes into account a large number of factors when ranking.

Experts are beginning to move away from using rented links, preferring high-quality, natural links on thematic sites.

• 2011 - the growing importance of behavioral factors. Some specialists are starting to use services to boost behavioral factors, but this practice turns out to be short-lived.
• year - the end of the era of classic SEO and the beginning of the transition to comprehensive Internet marketing.

With the development of SEO services, new directions are emerging, including contextual and targeted advertising, which contributes to the comprehensive promotion of websites.

• - years - the era of universal mobile adaptation. The emergence of new algorithms from search engines forces website owners to adapt them for mobile devices.

In response to modern trends, more and more services are introducing functionality to optimize sites for mobile devices.

• year - launch of a new search algorithm that allows you to take into account not only keywords, but also semantic queries.
• year - website promotion focuses on continuous improvement in terms of user needs, content, usability and design.

As search engines develop, so does SEO itself. Modern tools allow you to implement complex advertising campaigns and achieve better results in promotion.

Instead of a conclusion

Despite numerous predictions about the possible death of SEO, the industry continues to evolve. This is confirmed by the growing number of specialists in the field of Internet marketing, as well as the increase in the number of sites registered in search engines.

If you have any questions about SEO, you can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.

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