Which page addresses are better for SEO: with or without CNC in the address?

In this article, we will consider an important question from one of our subscribers: “What is better for SEO - addresses with the extension . or CNC (human readable URLs)?”

CNC and pages with . — what is more important for SEO?

Page addresses do not have a significant impact on promotion, but their structure matters. It is better when the URL contains keywords that reflect the content of the page. For example, if you visit a website with the address “sajt.ru/uslugi-yurista”, it is immediately clear that the page is dedicated to the services of a lawyer. This is convenient not only for users, but also for search engines, which can also analyze key phrases in the address.

Search engines take URLs into account, and this is a small but useful element for SEO. Even if your breadcrumb is not displayed properly on the page, having the keywords transliterated in the address will be helpful.

The advantages of CNC are obvious, but this does not mean that it is necessary to add. at the end of the address. There is no fundamental difference when you use both CNC and the . extension. Old URL formats with get parameters, for example, “sajt.ru/id=12345” should be avoided. Instead, it is better to create readable and logical URLs with keywords. Essentially adding . at the end of the URL does not have a significant impact on SEO.

Why did they add . earlier?

Previously added. at the end of the URL was considered necessary because it was believed that search engines would not accept URLs without this extension. This was true in the late 90s and early 2000s, when dynamic websites were just beginning to develop. Then it was customary to add . to make it easier for search engines to work with the site. However, with the development of CMS and dynamic engines, the addition of . became optional.

Today this format has no meaning. If your site uses an engine that automatically adds ., leave it as is. If it doesn’t add it, it also doesn’t affect the operation of search engines.

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