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During SEO audits for various companies, there are often recommendations for changing the content management system (CMS). This is due to the fact that some engines may lack the necessary modules for optimization. A more serious problem may be the inability to edit the code due to the nature of the CMS architecture. So, how to choose an admin panel for a website: focus on ease of working with content or on SEO functionality?
Almost every management system allows you to configure meta tags for site pages. However, sometimes it turns out that some sections (for example, categories) either do not have this option or are disabled. In this case, meta tags cannot be added, which leads to indexing problems. The solution is to automatically generate titles and descriptions, but for this there must be text on the page.
In addition to meta tags, the engine must support other important functions, such as the ability to edit the robots.txt file, create a dynamic sitemap, customize 404 pages and set canonicals. These basic functions allow the site to quickly get indexed and rank among the top for basic queries. However, if the company’s goal is to significantly improve the site’s visibility in search engines, then this will not be enough.
The main challenges for SEOs arise when they need to make changes that the CMS does not support by default. Open source systems are ideal in this regard, but such solutions require constant checking for vulnerabilities and viruses. On the other hand, sites built on website builders are limited in functionality and do not allow important SEO edits, which immediately affects promotion results. Therefore, you should not use online constructors for serious projects.
Another problem may be the peculiarities of creating pages and sections in some CMSs. For example, some systems do not allow you to add a drop-down list to a menu without creating a separate page. Other engines generate CNCs at their own discretion, without providing the ability to edit them. Free CMS can create duplicate pages, unnecessary technical links and other errors, which can gradually accumulate and interfere with website promotion.
We recommend involving an SEO specialist before starting website development to avoid many problems. If this is not done, you should pay attention to the following parameters:
When choosing a CMS, keep in mind that some of these features may not be available as standard, but can be added using additional modules and plugins. Before installing promotional plugins, always check whether they conflict with other site functions. If you have doubts, you can also analyze which CMS the leaders in search results use; for this, there are online services for identifying CMS.
As already mentioned, many CMSs natively include the necessary functions for SEO optimization. The main thing is to choose a competent specialist who will work with the chosen system and quickly solve problems that arise. It is important to choose an admin based on experienced and proven developers who have been specializing in CMS for many years.
If you have questions or need advice on SEO optimization, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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