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Where should a young SEO specialist go today?
In this article, we will discuss what steps a new SEO professional can take in the highly competitive SEO market.
A subscriber asks: “You have already promoted many sites in different niches (online stores, blogs, educational platforms and other projects). What should newcomers do if they think there won’t be enough space in the market?”
Let's say you've taken a course on SEO and now have some basic knowledge. What to do next?
There are several ways to develop.
1. In this case, I recommend getting a job in a company or agency, and not starting with freelancing. It's important to go to a place where a lot of projects are moving forward, and an experienced mentor can help you learn the details of the profession. This will provide an opportunity not only to acquire the necessary skills, but also to create a solid base for a future career. This is the fastest and most effective way to master SEO.
2. If you prefer to start with freelancing, be prepared for mistakes. Even if the course was good, you do not yet have enough experience to avoid mistakes. I also started as a freelancer, and I remember making mistakes. Over time, the number of errors decreased and the experience became more and more valuable. In the first stages, it is important not to give up and learn from your mistakes. This is also a normal path, which is quite suitable for starting a career.
If you've been doing SEO for a few years and have gained some experience, you have enough skills to start working on larger projects or even develop your own SEO business.
SEO isn't exactly an ocean of blood. You're probably familiar with the term "blue ocean," which refers to a market with minimal competition. There is competition in SEO, but it is not so tough that a beginner cannot break through. If you are good at your job, you will be recommended and invited to events and conferences.
And your task is to make a name for yourself.
1. One way is to work with companies on low pay terms to show off your skills and then move on to more favorable terms.
2. Another option is to create a public name, for example, actively participate in conferences, run your own YouTube channel or blog, or share knowledge on social networks. This approach will allow you to not only express yourself, but also build a personal brand, which can lead to greater opportunities.
Additionally, you can start delegating some of the work so you can focus on higher-paying services, such as website audits or consulting. These services can be sold at high prices, and over time you can increase your rates as demand for your services grows and the experience improves.
SEO is a vast market in which there is always room for specialists. Most sites that are at least somehow present in search engines are working on SEO promotion. In the future, SEO will remain in demand for at least the next 10-15 years, even if new technologies and channels for promotion appear.
It is possible that over time SEO will transform into other areas, such as promotion on marketplaces. However, so far this market is several times smaller than classic search engines such as Google or Yandex. However, SEO will continue to be an important part of digital marketing in a few years.
SEO is a never-ending field with many orders, clients and opportunities. The future of this profession depends on how quickly you develop your skills and adapt to changes in search engines.
If you have any questions about SEO or want to discuss promotion details, you can write to the "SEO COMPUTER" studio with any questions at email info@seo.computer.
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