This question remains relevant both in the past and today: where to get targeted traffic - through contextual advertising or using SEO optimization?
Ideally, of course, it is better to use both methods simultaneously. However, this requires certain costs.
So what do you do if you only need to choose one channel to drive traffic and increase sales?
Contextual advertising or SEO?
How contextual advertising works:
- You need to find a qualified specialist or team to set up advertising to avoid wasting your budget;
- Decide on a monthly advertising budget so that it is sufficient for the full operation of the advertising campaign;
- Provide access to the site so that specialists can improve its conversions and increase advertising effectiveness.
Risks:
- You can spend several months of work and advertising budget without getting the expected result;
Advantages:
- With proper setup, the results of contextual advertising can be visible almost immediately.
SEO optimization process:
- You need to find a team that must include an experienced SEO specialist and a web developer (ideally, a whole team of specialists);
- The team’s work on the project will take from several months to a year, depending on the complexity and scale of the tasks;
- Results in the form of traffic and sales growth begin to appear only after a few months.
Risks:
- Pay the team for several months, but do not see a quick effect;
- Search engines may make major changes (for example, introducing neural networks into algorithms), which will require adaptation of the SEO strategy;
- Technical limitations of the site may make it difficult to make necessary modifications.
Advantages:
- Optimizing a website for search engine requirements often makes it more user-friendly, which increases conversions;
- Visitors coming through search engines tend to be more loyal and inclined to make purchases;
- In the long term, SEO optimization can “recapture” all investments in 5-9 months, depending on the competition in your niche;
- Monthly costs for SEO are lower than for contextual advertising, since you do not have to constantly pay for advertising - only the work of the team is paid.
Bottom line: to get quick results, it’s better to start with contextual advertising.
For additional information and advice on SEO issues, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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