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In this article, we will look at the main aspects of technical website optimization that will help you effectively promote your resource in search engines and increase organic traffic.
Human Readable URL (HURL) is a page address structure that is easily understood by users. Search engines value CNC websites because they clearly reflect the content of the pages, which helps improve rankings in search results.
Recommendations for creating CNC:
Example without CNC: https://site.by/product123
Example with CNC: https://site.by/catalog/furniture-corner-sofas/
Duplicate pages are multiple identical pages accessible from different URLs. This can occur, for example, in online stores, when one product is available in several categories.
Typical examples of duplication:
To solve this problem, it is recommended to use a 301 redirect or canonical tag.
Example of a canonical tag:
Site mirrors are its exact copies hosted on other domains or under other IP addresses. Problems with mirrors can arise due to duplicate content, which affects SEO.
Solving problems with mirrors:
If the page load time exceeds 3 seconds, users often lose interest in it. Long loading times can be caused by errors on the site, unoptimized images, slow server and other factors.
To improve loading speed, use tools such as Google PageSpeed Insights, Web Page Test or Lighthouse.
The robots.txt file controls site indexing. It specifies which pages can be indexed and which cannot.
Example syntax:
User-agent: * Disalov: /private/ Allov: /private/public. Sitemap: https://site.by/sitemap.hml
An XML sitemap is a file that helps search engines find all the pages on a site. The map should not contain pages with errors, duplicates or blank pages.
For large sites, automatic sitemap updates are recommended.
The server response code is a three-digit code that the server sends in response to a request. For example, code 200 means a successful request, and code 404 means the page was not found.
If the user lands on a non-existent page, a page with a 404 code should be displayed. It should be designed in the style of the site and contain links to the main sections for ease of navigation.
Broken links are links that lead to non-existent pages. They negatively impact the user experience and SEO. To eliminate them, use redirects or replace them with relevant links.
Micromarking is tags that help search engines better understand the content of pages. It is used to structure information about products, reviews, ratings and other data.
Micro markup can be checked through services such as Yandex Webmaster or Google Search Console.
Meta tags contain important information for search engines, such as the page title, description, and instructions for robots.
Example of meta tags:
Page title The noindex tag is used to exclude pages from indexing. It is used, for example, for pages with personal data, shopping cart or login pages.
Correct layout is important for quick site indexing. Errors in the code can slow down the work of search robots. Use tools to check code validation.
To improve SEO and speed up page loading, optimize your images. Use compression tools and format image attributes such as alt and title correctly.
PDF, DOC and XLS files can also be indexed by search engines. Fill in the metadata of these files such as Title, Subject, and Author.
The site must be adapted for mobile devices. This affects its ranking in search engines since most users use mobile devices to search for information.
Proper internal linking helps users and search engines find the pages they need more easily. It is important to use links in text, navigation, and blocks with recommended products or articles.
The less nesting a page is, the faster it is indexed by search engines. It is important to balance the structure of the site for the convenience of both users and search engines.
If you have questions about SEO, contact our studio "SEO COMPUTER" for any question by email info@seo.computer.
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