What specialists are in demand in the SEO market today and what are the salaries?

As promised, I’m sharing my job search experience. Recently, I decided to move on, because in our profession it is important not to stand still, but to constantly develop.

I live in a city of about 500 thousand people where there are a large number of SEO agencies - both large and small. For a month, I studied the market and salaries, including data for Moscow, although I did not immediately consider the option of moving, since this was not the most convenient step for me and my family.

What's in demand now?

1. Internet marketers and digital strategists are at a premium these days. These are specialists who know all channels of attracting traffic and know how to increase the effectiveness of marketing indicators, develop strategies, analyze the target audience, conduct A/B testing, master landing page prototyping and have experience working with various tools.

In the regions, the salary for such positions can range from 40 to 70 thousand, and in Moscow - from 100 to 200 thousand and above.

2. High-level SEO specialists who are real experts in e-commerce. Such professionals are well versed in vast semantics and are able to assemble and cluster kernels with tens of thousands of queries. They know all the intricacies of promoting online stores and work with large amounts of data, including the use of Excel and various formulas.

In the regions, the salary of such specialists ranges from 40 to 60 thousand rubles, in Moscow - from 120 to 150 thousand.

3. Specialists who know how to build PBN networks know what dropped domains are, how to buy them and how to avoid sanctions from search engines. These professionals are in demand for large projects, such as gaming startups, financial companies, gambling projects, etc. This profile of specialists is quite narrow, but it is precisely such experts that are especially needed now.

The salary of such specialists can reach 150-200 thousand in Moscow, but in the regions the demand for them is lower.

Various company benefits for employees

Over the course of a month, I visited different companies and noticed several interesting features that make the working environment more comfortable:

• In the morning, a yoga instructor comes to the office - the training is paid for by the employees, but it is very convenient.
• One company pays a percentage for each book read (it has its own library).
• In Moscow, almost every company provides voluntary health insurance, some even pay for dentistry. In the regions this is more difficult.
• Corporate discounts on goods and services if the company represents a large brand or online store.
• Some companies offer assistance with moving to Moscow and adapting to a new city.
• Compensation for renting an apartment in Moscow.
• Payment for trainings, courses and other educational programs.

Results

As a result, I found a more or less suitable salary in my region and will soon start working. I will combine this with remote work, introducing a sixth working day on Saturday to expand my client base.

If you want to earn more, then go to Moscow. There, if you gain a foothold, you can get a good salary. In the regions, the situation is somewhat different - 50 thousand for an SEO specialist here is considered a good result. So the decision depends on your goals and circumstances.

If you have any questions or need advice on SEO, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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