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The quality of the text on the site determines how successfully it will be promoted in search engines. How to make sure that both the user and search robots like the text? Let's look at the basic recommendations for creating effective SEO text.
Before you start writing, think about what information your visitor expects to find on the page. Expand the topic in as much detail as possible, avoiding general phrases and platitudes. For example, if the topic is “How to choose a refrigerator,” you should not write about obvious things such as “refrigerators make our lives more convenient.” Instead, offer clear, useful information that will actually solve the reader's problem.
Even if the text contains useful information, it is important that the reader feels comfortable with it. To do this, avoid long and complex sentences, as well as terms that may not be understood by a wide range of people. Write in simple, conversational language, as if you were sharing your thoughts with a friend.
To test the comprehension of a text, use tools that analyze the complexity of the text. For example, you can use services to identify “verbal garbage” that will help improve your writing.
Another way is to read the text out loud. This will help you easily notice problem areas that interfere with the comfortable perception of the text.
Users often quickly scroll the page before starting to read. Therefore, it is important that the structure of the text is clear and easy to understand. Divide the text into logical blocks using subheadings, use lists and highlights. This will let the visitor know what each part of the page is about.
Also, the text will be more convenient to perceive if it is divided into short paragraphs, 3-4 sentences each. Don’t forget about additional elements—images, graphs—that make the text more visual and easier to digest.
Search engines prefer to show only original content in the top. Ideally, the uniqueness of the text is 100%, but for some topics (for example, medicine or law), a uniqueness level of 80% is acceptable. In cases where product cards or descriptions are filled out, uniqueness may not be so important.
Don't try to increase uniqueness using low-quality methods, such as replacing words with synonyms or adding meaningless phrases. The search engine still recognizes such manipulations.
To check uniqueness, use special services.
Spammy text is text filled with keywords, making it difficult to read. The optimal spam level for SEO text is from 30% to 60%. You should not lower this indicator, otherwise the search engine will not be able to correctly index your content for relevant queries.
As for text nausea, it refers to the frequency of occurrence of key phrases. Nausea can be measured in two ways: classical (calculated as the square root of the number of repetitions of an expression) and academic (the percentage of repetitions of keywords in the text).
To check for nausea, it is recommended to maintain classical nausea at 3-4% and academic nausea at 9%. The density of one keyword should not exceed 4%.
“Water” in the text are extra words that do not carry a semantic load, such as introductory phrases, conjunctive constructions and cliches. An excessive number of such words can make the text difficult to understand.
To assess the water content of a text, use various services. Typically, normal text water content is up to 63% according to some tools, and up to 15% according to others.
Keywords are the basis of search engine optimization. Using them, search engines understand what your site is about and what queries it can answer. It is important that keywords fit organically into the text and are not artificially imposed. Use synonyms, variations, swap words in phrases and change endings if possible.
You should not forcefully embed keywords, especially in the H1 header - this may be perceived as spam by search engines.
With the development of technology, search engines began to take into account not only keywords, but also LSI words (latent semantic indexes). These are expressions and words that are related to the main topic of the text and help search engines more accurately determine what is being said. LSI words are terms such as “shiny”, “silky” when writing text about hair conditioner, which the search engine interprets as additional indicators of the topic of the article.
Usually such words appear naturally in the text if it is written by an author who truly understands the topic.
Want to learn more about text optimization and SEO? Learn to distinguish high-quality text from one that can lead to sanctions from search engines? Learn to write texts that will attract visitors and move your site to the TOP?
Then sign up for a text optimization course taught by an expert in the field!
You can contact us with any questions by email info@seo.computer.
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