What should be good SEO texts for commercial sites?

SEO text is content that is designed to improve a site’s position in search results. Modern search engines such as Yandex and Google have learned to distinguish high-quality commercial texts from low-quality ones, which makes SEO optimization a more difficult task.

However, despite the importance of SEO texts, search engines are increasingly paying attention to their quality. It is important that the content is useful to the user and also corresponds to search engine queries.

Let's look at an example of SEO text that looks like typical commercial content aimed at search engines.

— Agree, such text may seem unnatural or overly optimized.

Now let's take a look at an example of text from the top positions of search results.

— There is a clear approach here that meets modern search engine standards, but why is this site not in the first position?

The answer is simple!

Modern SEO texts have lost their “spammy” quality and have become more informative and useful for the user. However, in an attempt to please the audience, many texts become less relevant to search engines. Even with changes in algorithms, it is important to maintain a balance between the quality of content and its relevance to key queries.

Now let’s look at an example of SEO text that ranks in the top 10 search engines.

— Yes, this text is really useful for the user, but as you can see, SEO optimization is clearly visible here.

Commercial indicators of high-quality SEO text:

• Availability of prices or price lists (for example, in a table)
• Contact details (address, telephone)
• Call to action (for example, “submit a request”, “call”, etc.)
• Useful information about the company, including key features (you can analyze 5-7 competitors from the TOP 10)

Technical indicators of SEO text quality:

• Using tools such as glvrd.ru, with a score of at least 7.5
• Checking academic text nausea using services such as Advego, with an indicator of no more than 7.5%
• The presence of LSI (thematic words and phrases), as well as “highlight words” in the text to increase relevance

By following these recommendations, you will be able to bring your site to the top of search engines such as Yandex and Google (provided that your site does not have other technical problems).

If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by writing to info@seo.computer.

ID 6876