Friends, I want to share with you the results of an analysis of one site. Today we will talk about what a website should be like in order to attract visitors and be successfully indexed in search engines such as Yandex and Google. One of our clients, who previously created one-page websites for paid traffic, contacted us with a request to refine and optimize the site for organic traffic, that is, for SEO. So, let's talk about an example site that we analyzed.
Home page of the site
- There is no key phrase next to the logo that reflects the essence of the business. It is important that such a phrase is clearly reflected on the main page. For example, the phrase “Save your time” is suitable for many different industries, from pizza to courier services. The phrase should be more specific and reflect the characteristics of your business.
Heterogeneous design
- The home page features three completely different button designs. It is important that site elements, such as buttons, are made in the same style. This creates integrity and improves the perception of the resource by visitors.
Quiz and “Calculate cost” button
- The quiz that is used on the "Calculate cost" button is not the most convenient. It is better to use a more attractive and functional service to create such forms. It should be simple and easy to understand for the user.
Description "About us"
- The text on the “About Us” page is written in small font and the semantic blocks are not highlighted. It is important to break the information down into parts, make it readable and easy to understand. It is also worth choosing the right font and background color for the text.
Lack of brand identity
- Some pages on the site lack branding elements, such as corporate colors. If a visitor leaves a site, he may forget which site he visited. Therefore, it is important that corporate identity elements are present on all pages.
Lack of text and key phrases
- There is too little text on the site, and, even worse, almost no key phrases. To successfully index a site by search engines, it is necessary to use keywords on pages, especially in headings.
Poorly chosen icons
- Some icons on the site do not correspond to their purpose. For example, under the heading “Specialists” there is a student icon, although we are talking about specialists in the field of machine tool production. It is important that the icons are related to the topic of the text and the context of the site.
Machines page
- The title on the “Machines” page does not include key phrases, which makes indexing the site difficult. Instead of the generic phrase “Smart Manufacturing Solutions,” you should use more specific terms such as “CNC Milling Machines.”
- The page does not have buttons for placing an order, which is unacceptable for a commercial site. Without such buttons, the visitor will not be able to make a purchase, which reduces the effectiveness of the site as a sales tool.
Services, Portfolio and Articles pages
- These pages are not designed properly. In order for a website to work effectively with organic traffic, pages must be designed with SEO in mind and also contain unique and useful content.
Contact page
- The first screen of the Contacts page completely duplicates the main screen of the main page, which makes it ineffective. It is important that each screen is unique and performs its own function.
- Social media icons are located only on the Contact page and link to the same site, not to social networks. This is a drawback, because icons must be visible on all pages of the site, and links must lead to real pages on social networks.
SEO Tips
- It is important that all pages of the site use first level headings (H1) and other levels. This helps search engines correctly index content and improve the site's visibility in search results.
- To improve brand recognition, it is important to design all pages of the site in the same style, using branded design elements.
- Don't forget about the importance of content: it must be filled with keywords, and the text must be structured so that search engines can index it correctly.
For any question, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer. id 6873
