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At one of the SEO conferences, we discussed issues that are most relevant to SEO professionals. We have collected some interesting questions that were asked by participants and answered them. Let's figure out what worries SEO specialists.
— There is an opinion that search engines such as Yandex have a database of all sites that use services to buy links, and that links from such sites are not taken into account. Is that so?
— Indeed, Yandex has long known all the sites that participate in various link buying services, including services for selling links. However, despite this, links still play a role in SEO. This is confirmed, for example, by the “Links” block in Y.Webmaster. If this block exists, then the reference factor is still taken into account. Of course, its influence decreases over time, but this is not due to the “closing of access”, but to the fact that new factors appear for ranking sites.
— How does Google perceive rental links?
— In practice, rental links work much faster for Google than for Yandex.
— How do services treat links placed in noindex tags?
— Previously, we did not accept links in noindex and nofollow, but over time, requests appeared from optimizers who asked for the ability to place links in these tags. Search engines still take such links into account if they are nofollowed, as they consider them to be of high quality. Therefore, we have added this feature and this tool will be available to users in the near future.
— Does near-link text work?
— We conducted experiments, and the result showed that near-link text really works. In one of the projects, we used a keyword in the text around the link, without mentioning it on the page on which the link was located and on the donor page. After some time, Yandex found this text and began to take it into account when ranking. Therefore, we recommend using near-link text in your strategies.
— How important is traffic for links?
— Traffic certainly matters. Both Google and Yandex track which pages receive live clicks and are actively visited by users. Links from such pages that have high traffic are considered more valuable. In the future, we plan to add tools for purchasing links from such pages in services, which will increase the effectiveness of SEO promotion.
If you have questions about SEO promotion, do not hesitate to contact us. You can write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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