What indicators to track during SEO promotion?

For business owners, search engine optimization (SEO) is an important channel to attract target audiences. However, the question often arises: what indicators should be tracked in order to respond to changes in a timely manner and adjust the promotion strategy?

Search traffic

One of the main indicators of the success of an SEO strategy is the volume of search traffic. If this rate increases, it means that your site is becoming more visible to search engine users. Analytical tools can be used to track this metric.

Search queries and positions

Particular attention should be paid to the search queries that lead users to your site. It is important to keep an eye on:

• Requests that lead to the site during the selected period.
• The number of transitions for each request.
• Referral source: search engine or other service.

Links – internal and external

Check the site regularly for broken links. These links lead to pages that no longer exist. Broken links can be detected using various webmaster tools.

External links to your site are a signal to search engines about its popularity. When other sites start linking to your resource, this confirms its authority on the network.

Page loading speed

This indicator is important for both search engines and users, especially those who use mobile devices with a limited Internet channel. Periodically check the page loading speed of your site to ensure a smooth user experience. You can use various online services to check your speed in more detail.

Efficiency

The ultimate goal of SEO is to attract targeted traffic and increase conversions. To track your performance, pay attention to the following metrics:

• The total number of requests and the number of requests for each channel (feedback forms, calls, online orders, subscriptions, etc.).
• Website conversion is overall and for each communication channel.
• The bounce rate is optimal if it is 15%. If the rate starts to increase, you need to analyze pages with a high bounce rate and eliminate possible causes.

These indicators will help you accurately assess the effectiveness of SEO promotion and make the necessary adjustments in a timely manner.

If you have any questions or need help with SEO issues, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.

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