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There are many tasks that are included in the range of SEO promotion work. These tasks form the basis of monthly actions aimed at improving the site's position in search engines. If the work plan is missing key tasks, this may be a reason to think about the qualifications of the specialist you are working with.
The work of an SEO specialist includes a large set of tasks that directly affect the effectiveness of promotion in search engines. What work is usually included in the standard monthly list:
Finding and correcting technical errors on the site. One of the first steps when starting SEO promotion is to conduct a technical audit of the site. Without such an analysis, it is impossible to understand the current state of the site, as well as to identify problems that interfere with its normal operation and indexing by search engines.
Preparation of recommendations for promoting the project. At the work stage, the SEO specialist prepares various technical tasks for the team: recommendations for programmers, tasks for copywriters on creating content, instructions for content managers, and much more. To achieve maximum results in promotion, it is important that all participants in the process work in harmony. The mere work of an SEO specialist is not enough; the customer must also actively participate in the process.
Niche analysis and promotion strategy development. At this stage, the SEO specialist studies competitors, determines how many visitors come through search engines, what types of content bring traffic, and identifies keywords for promotion. Without such an analysis, it is impossible to build an effective strategy and focus on real growth points.
Working with keywords (semantics). The semantic core is the basis of SEO promotion. An SEO specialist collects key queries, clears them of garbage and groups them for an optimal promotion strategy. Semantics is constantly updated and expanded during the course of work, which helps maintain the relevance of the strategy.
Creating the correct site structure. For successful promotion, it is necessary to create separate pages for specific search queries. Without such pages, the site will not appear in search results, and users will not be able to find the information or products they need.
Internal website optimization. All website pages must be optimized according to search engine standards. This includes minimizing technical errors, speeding up page loading (no more than 3-5 seconds), creating landing pages for specific requests, as well as fine-tuning meta tags, headings, texts and linking. Without internal optimization, it is impossible to move on to external optimization.
Traffic and position analysis. Constant monitoring allows you to track your current keyword positions and traffic levels. If there is a decrease in rankings or sudden changes in traffic, an SEO specialist can analyze the problem and adjust the work.
Analysis of commercial ranking factors. Search engines take into account the presence of various commercial factors on a site, such as a feedback form, contact information, calculators, reviews, etc. To assess these factors, a commercial audit is carried out, the results of which form recommendations for improving the site.
External optimization (link building). Off-page optimization involves getting backlinks from other sites, which is an important factor for search engines. An SEO specialist analyzes competitors, selects donor sites and places links that help increase the site’s credibility in the eyes of search engines.
Analysis of behavioral factors (PF). An SEO specialist analyzes user behavior on a website: number of visits, time spent on pages, number of pages viewed, etc. This data helps us improve problematic pages and tailor content to meet user needs.
Usability audit (UX audit). Assessing the usability of the site, analyzing the structure, navigation, text content and design. This helps make the site more user-friendly and more efficient. The site’s adaptability for various devices is also checked and possible technical defects are corrected.
Placing texts and information on the project. Depending on the amount of work and the composition of the team, some specialists may be involved in posting finished content on the site, as well as improving existing materials for targeted optimization.
This is not a complete list of tasks that an SEO specialist performs. Many of them are performed regularly, some on an as-needed basis.
The list of SEO promotion tasks is huge and depends on the characteristics of the project, the stage of its promotion and many other factors. If your work plan does not include the standard tasks described above and there are no improvements in positions after several months of progress, I recommend seeking the advice of a professional to determine what level your contractors are at and whether all work is being performed to the required level.
If you have questions about SEO promotion, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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