What are the main SEO aspects to consider when developing a new website?

Very often in our practice, sites that look visually attractive and modern are submitted for SEO promotion. However, upon detailed examination of the project by specialists, we discover many technical limitations that prevent full progress. This leads to increased work time and additional costs.

The main SEO problems of websites can be divided into three groups:

1. Technical limitations of the site and its admin panel

How to avoid: When ordering a website, it is important to contact a web studio with an experienced SEO department and find out what SEO functionality will be provided in the project. The terms of reference must include all the key points that may affect the further promotion of the site. It is also useful to ask the SEO specialists who will be working with the site to draw up their own terms of reference for development.

2. Poorly thought out site structure

How to avoid: Prepare the site structure in advance, either with the help of developers or yourself, and submit it to SEO specialists for approval. Just a few hours of work by an experienced SEO specialist at this stage will help you avoid global problems with the structure in the future. It is optimal if SEO specialists and developers work in close cooperation.

3. Incorrect launch of a new site

How to avoid: Prepare an SEO plan for website migration in advance. For large sites with a large number of products and pages, it will take several days to prepare sections for transfer to a new hosting, during which SEO specialists will set up redirects and transfer all important optimization elements. This will help minimize traffic loss.

Of course, it is difficult for website owners or marketers to control all these SEO aspects on their own. Therefore, the important message of this article: do not hesitate to hire professionals to help you develop and launch your website. Their participation at the site creation stage will cost much less than correcting the consequences of poor SEO promotion in the future.

Basic SEO checklist for website development

• There should be no errors in the site console
• The site must pass a responsiveness test
• The site loading speed according to the Google PageSpeed ​​Insights test should be at least 70 points for the most loaded pages
• The site layout should not contain errors according to the W3C validator version
• The site must be accessible via both http and https protocols (with a redirect to https)
• The site must be displayed correctly in modern browsers and on different screen resolutions
• Each page should allow you to change the information in the title, description and keywords tags
• Each page of the site should have the ability to add and edit text
• All images in the content must have alt and title attributes available
• Every page should allow you to change its URL
• H1 headings and menu item should be independent and easily changeable
• Global h1 header should only have one per page
• Headings h2-h6 should only be used in content blocks
• It is necessary to develop a 404 page with the correct server response
• An updated sitemap in .xml format must be integrated
• Schema.org micro markup must be implemented, including breadcrumbs, reviews, products and contacts

Following these simple points will help you avoid many SEO problems in the future.

We wish that the development of your new website goes smoothly and brings only positive results.

If you have any questions or need help, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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