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In this article, we will look at the differences in SEO optimization of sites created in different ways. A question that often arises is: “How different is SEO optimization for self-written websites, website builders and web applications?”
The main difference between web applications and sites using JavaScript frameworks is how search engines perceive them. Google processes JavaScript quite efficiently, rendering pages and indexing them normally. However, Yandex, in turn, may have problems indexing dynamic pages created using JS frameworks such as React. For the Yandex search engine, it is necessary to create a static version of the page, since it may be difficult for it to correctly interpret the content that is generated on the client side via JavaScript.
To ensure normal indexing for such sites, it is important to have static versions of pages on the server that will be available to search engines. This static version should be the same as the version of the page that is generated for users, but without dynamic generation via JavaScript. For optimal indexing, Yandex recommends creating static versions of pages for processing AJAX content. More modern JavaScript frameworks also offer improved solutions, but their implementation requires consultation with programmers to avoid possible problems with search engines.
A handwritten website is one that is created on the basis of its own engine or CMS, developed from scratch by a programmer. Often such sites are developed without using ready-made solutions, such as popular CMS systems, and may encounter certain difficulties during promotion.
1. Self-written systems may have errors that have long been eliminated in popular CMSs such as WordPress or Bitrix. For example, when using a self-written system, there are often problems with adaptability, and the site may not work correctly on mobile devices, which negatively affects SEO.
2. In the case of self-written sites, there may be non-standard solutions that often do not meet user expectations. This is especially important for online stores, where the familiar interface structure (for example, the location of the logo, cart and menu) must be intuitive. Deviations from this standard may result in lower conversion rates.
3. Being tied to a specific programmer or development team may become a problem in the future. When a programmer leaves or changes jobs, a new programmer may find it difficult to maintain custom code, leading to additional costs and complexity.
A website created using a website builder, at first glance, can be a convenient and quick solution, especially at the start. But there are several nuances that you may encounter when promoting such sites.
1. Limited customization options. Unlike self-written solutions or sites on a CMS, the designers do not have the ability to deeply customize them to suit your needs. For example, you may not be able to make the necessary changes to product cards or make other SEO optimizations.
2. Scalability is another issue. If you are creating a small website or a one-page website, then this is not a problem, but if you have a large online store with thousands of products, then maintaining such sites becomes difficult. The builders are not designed for great scalability, and you will have to work semi-manually, which greatly complicates site management.
3. Problems with a limited number of specialists. Some builders have a more limited pool of developers, and if you need to make changes or scale your site, finding the right talent can be challenging.
In my experience, working with clients who come with different website options always requires flexibility. It is important to understand whether you have a programmer who can support a self-written system, or whether it is worth switching to a more popular CMS. If you are choosing between a designer and a CMS, then, as a rule, a CMS is recommended, as it offers greater opportunities for optimization and further growth.
For long-term stability and development, it is better to choose popular CMS systems such as WordPress or Bitrix, which will provide stability, ease of maintenance and scalability.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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