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Not everyone knows, but even the most popular content management systems contain standard pages in their basic version. And these pages, as a rule, should be closed from indexing, and ideally deleted when the site goes live.
In our practice, over the past six months, we have twice encountered projects in which such pages were left open for indexing, and sometimes even entire folders with such pages.
What do we do in such cases? First, we close these pages so that they do not catch the eye of either us or search engines. Such pages should not influence the promotion of the site, since they only blur the focus of the topic of the resource being promoted.
For those who were responsible for supporting and promoting these sites, the situation looks quite profitable: the traffic seems to be flowing, and everyone is happy until they begin to understand the results.
However, the customer, as a rule, does not pay attention to how many conversions this traffic brings and what real effect it has.
Of course, in the case of such pages, you shouldn’t just close or delete them thoughtlessly. This can affect the overall level of trust search engines have in your site. Losing this page will result in a decrease in traffic, but in most cases will not cause catastrophic consequences for the entire site if it is handled correctly.
As such, it's important to keep a close eye on which pages are indexed by search engines to avoid ending up in a situation where unnecessary traffic is distracting from the more important purposes of your site.
In conclusion, be careful and remember to check your site for unnecessary pages that are open to indexing. This will help avoid unnecessary problems with SEO.
For any questions regarding SEO and promotion of your website, you can contact the SEO studio "SEO COMPUTER". We are always happy to help you solve your problems.
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