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What to do if a site is in the top 10 in its region for many queries, but its positions in other cities and regions are significantly lower? Does mentioning regions and cities affect search results if the site is focused on several places? This is what we will talk about in this article.
Geo-dependent and geo-independent queries
Requests can be divided into two categories:
For geo-independent queries, it does not matter whether the region is specified on the site. This will not affect your rankings in search results.
However, for geo-dependent queries the situation is somewhat different. When a user enters a query with the name of a city or region, search engines will give preference to local sites. In such cases, it is important not only to mention the name of the city on the page, but also to link the site to a specific region.
For example, if you want to reach 10 different cities, the best way is to link your site to each of them. This can be done by creating subdomains for each city and linking them through search engine webmasters. This approach will allow you to improve local visibility without having to open physical offices in every city.
However, linking a site to several cities without offices can be difficult. Search engines, for example, through directory services, check the presence of real offices, and for confirmation it will be necessary to provide video and additional evidence.
Thus, it is more important to link the site to the desired regions than to simply mention cities in the texts. When creating regional pages (subdomains), be sure to indicate the name of the city in the addresses and on the pages. It is also recommended to include an address with the name of the city, and if necessary, add a local phone number, although a universal number will also work.
Additional information and useful articles on the topic can be found on our website.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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