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In previous parts, we looked at the basics of self-promotion of a website, including designing the structure, collecting the semantic core, as well as content and technical optimization. Now let's focus on the technical part of optimization.
Effective website promotion is impossible without constant monitoring of SEO parameters and analysis of the information received. In this article we will take a closer look at the main aspects of internal website optimization.
Analytics. For the site to operate successfully, it is important to connect it to analytics tools such as Yandex.Metrica and Google Analytics. These free and functional services allow you to monitor basic metrics and site settings, and also provide a convenient interface for analysis.
Website visibility by queries. This service makes it possible to track what positions your website occupies for selected queries in a specific region and search engine. This is a useful tool for understanding the current visibility state of your resource.
Request history. The tool allows you to track the history of your site's positions for key queries, taking into account the selected settings. This helps you analyze the results of your promotion and compare them with the position of your competitors.
Search engine updates. An update is an update to the search engine index, which can affect the ranking of sites. Displaying search engine updates allows you to track changes in search results and understand how they affect your site.
Universal tools. Using services like SEMrush allows you to research your top online competitors for free, as well as get data on terms for which your site ranks well and other useful analytics.
In the following parts, we will continue to look at how to effectively promote a website, from its structure to technical optimization, as well as how to optimize content and work with links.
If you have any questions or need advice on promoting your website, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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