Website promotion in the “Russia” region

Origins

Businesses with websites have the opportunity to offer their products and services throughout Russia. Large companies often have branches in various cities, which makes it important to promote sites throughout the country for maximum audience coverage.

On the Russian-language Internet, users mainly use two main search engines - Yandex and Google. If promotion issues with Google are clear, then to work with Yandex it is necessary to take into account the regional ranking system, which was introduced back in 2009.

The basic principle of regional ranking is to divide all search queries into two groups - geo-dependent and geography-independent.

Geo-based queries such as “buy pizza” will show different results in different cities and regions.

Independent queries, for example, “hotels in Moscow,” give similar results throughout Russia.

Thus, website promotion in Yandex, as a rule, occurs in one region. But what to do if you need to promote your website throughout Russia?

Promotion in several regions

Until the end of the year, promotion in several regions was easier, since there was a “Yandex Catalog” to which you could add a site and specify up to 7 regions. With the closure of this service, the situation has changed, and now the current methods of website promotion in Russia are as follows:

• Creating subdomains for different regions and setting them up in the Yandex Webmaster service. This is a rather labor-intensive process, since it requires a unique design for each subdomain, correct contact information that can be verified by Yandex, and unique content.
• Another option is to create regional pages optimized for popular geo-independent queries. It is also useful to register a company in the Yandex Directory service for all the necessary regions, while the address and telephone number must be current.

Is it possible to promote a website in Russia?

At the moment, it is impossible to carry out full website promotion throughout Russia. The most you can count on is good positions in the main regions. This is due to the fact that search engines do not allow simultaneous promotion of a site for all geo-dependent queries, and most of the independent queries are informational in nature, and local sites will in any case compete with others.

Thus, it is more effective to promote the site in those regions where the company has branches or offices.

Optimizing a site for multiple regions can cost a lot of money, so it makes sense to focus your efforts on a few key regions and cover the rest through contextual advertising.

If you have any questions, you can write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.

ID 8363