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Promoting a website in one city is one thing, but what if you need to be found throughout Russia?
There are several strategies to solve this problem. At the initial stage, we conduct an audit of your site to choose the best steps for successful promotion.
It's worth starting by explaining how search engines work. For example, if a user from Krasnoyarsk searches for the word “Quantum,” the search engine understands that this person is most likely looking for a shopping center in his city, and shows the website of this particular center. In another region, for example, in Omsk, such results will be much less relevant.
Therefore, search engines show different results in different regions. If a Muscovite is looking for a pizzeria, there is no point in showing establishments located in other cities. This is why sites are “assigned a region” - this means that the site belongs to a specific city and has an advantage in its search results.
Based on this, several strategies can be identified for promotion in several regions.
Previously, it was simpler - you just had to pay for registration in the directory, and your site would automatically start showing up in several cities. However, this method has its drawbacks. Firstly, it is quite expensive, despite the one-time payment. Secondly, this number of cities is not enough for wider coverage.
This option is now closed and the method no longer works because the directory has been closed. Therefore, we had to look for other ways.
The most popular way is to create several websites for different cities, most often using subdomains. For example, for Ekaterinburg there may be a subdomain like: ekaterinburg.yoursite.com. Let's look at how this can be implemented.
First you need to put the main site in order. If it is already in the top for one city, the next step is to create several copies of this site for other regions. It is important that the copy is made with high quality, otherwise all errors from the main site will be transferred to new versions. This may result in additional costs to correct errors.
Now that the main site is ready, ask the programmer to create copies of it for each region. It is very important to choose the right name for subdomains, because this determines how well the site will be perceived by search engines.
We analyzed top sites for the query “site promotion” in Yekaterinburg and found several examples that could serve as an excellent guide. For example, some sites use ekb.site.ru or ekaterinburg.site.ru. Based on this, we chose the right approach and in three months from scratch we took 33rd place for this request in Yekaterinburg. Although these are not yet top positions, they are an important intermediate stage for promotion.
We spent 1,500 rubles on creating a copy of the site and 15,000 rubles on SEO work.
In order to create copies of the site, you need to consider a few more important steps. For example, it is necessary to rewrite texts, replace reviews and change information on pages. It is also important to avoid duplicate content to avoid penalties from search engines.
If you already have several of these sites, rewriting all the texts can be expensive. For some clients, we used a more economical method: we left the texts, but changed the Title, Description and contact page for each region. An important point is also the use of unique addresses for each city - you can use the address of the point of delivery of goods or the delivery service.
It is important to remember that search engines may recognize identical sites as one and merge them if they do not see obvious differences. This may lead to sanctions and lower rankings of sites. To avoid this, you need to assign a region to each site in webmaster tools and comply with all search engine requirements for unique content.
As you can see, promoting by region is not the easiest or fastest process, but so far it is one of the most effective strategies.
If you are planning to promote your website by region and want to get a detailed audit, contact us. We will help you choose the best ways to successfully promote your business.
You can contact us by email: info@seo.computer.
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