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We actively use a content promotion strategy to improve the visibility of our website. Since our launch, we have been experimenting with content creation, which allows us to constantly find new effective ways to promote.
Today I want to share an important observation that was the result of many years of practice.
The essence of content marketing is familiar to many, since the technique is actively used in various industries. Article promotion attracts many entrepreneurs because it is a free way to promote if you create the content yourself. This is a white hat SEO technique that is favored by search engines and will work despite the development of black hat techniques.
Many people start writing articles with enthusiasm, but soon encounter difficulties: ideas dry up, immediate results are not visible, and the project freezes on several articles.
This kind of content marketing does not bring results. An empty blog is not able to increase traffic or effectively promote the site.
Our observations have shown that a site really begins to attract traffic only when a large number of articles appear on it - hundreds of articles that are interconnected.
We won't delve into why, but we can say that search engines likely only begin to perceive a site as worthy of attention once it reaches a certain page count threshold. However, the important thing is that it works, and we can use this fact to our advantage.
Over time, we've found that content marketing works better if you continually increase the number of articles. We are observing non-linear growth: 100 articles on the site have a much greater effect than 10. Unlike linear growth, in the case of content, additional factors are at work that accelerate progress.
But the most important discovery we made is that a 5th generation site works most effectively when visitors do not immediately understand that this is a commercial resource. This is worth explaining.
Traditionally, content marketing is used to create a blog on a commercial website. This blog publishes articles that interest clients. People come to the site based on information requests and read the necessary articles, sometimes making purchases. In this case, everything is clear: the client understands that he is on a commercial site.
However, with the development of the blog, something amazing happens: the site is gradually turning into an information resource with a small commercial section. It begins to attract people who came for information requests, and their share increases significantly compared to commercial requests. Your readers walk around the site, absorb information, and you can offer them links to commercial pages at the right time when they are ready to buy.
The main point of this approach is to make your website look like an information portal, and not like a typical commercial resource. This opens up enormous opportunities that are not available to traditional websites. However, for this you need to invest effort in creating quality content and constantly updating it.
The point of content promotion is its continuity. Progress is only possible if you constantly create and publish new materials. It's like a snowball - the more content, the more traffic and sales opportunities.
As the site develops into an information platform with a commercial section, you will be able to attract a lot of traffic, which will be converted into sales. It is important to note that this takes time and effort, but the results will be worth the resources spent.
This is an approach that allows you to create a respected information source in your industry, and such a site will be successful as visitors begin to trust you and your content.
We create new generation websites that are ideal for content promotion. If you have questions or need advice, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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