Leave a request
How to promote a website in several countries?
When you start to expand your business and enter the international market, it is important to understand that search engines can recognize this. For example, one way is to create regional subsites through folders on your main site. However, given that Google dominates most international markets, it is the search engine that such projects should be optimized for.
How to get ahead
Google most often prefers that sites for different countries are hosted on separate domains, rather than as folders on one site. Of course, there is an opinion that combining several sites into one can also bring good results, but more often than not, promotion through separate sites for different countries brings the best effect.
When combining sites into one, the result is good not only because several sites were collected into one, but because each of these sites has already accumulated certain positive factors, such as links, behavioral factors and others. At the same time, initially it would be more difficult for one site to collect all these parameters in the required volume.
For international promotion, it is optimal to use several domains: for Russia - .ru, for Kazakhstan - .kz, for the USA - .com, and so on. These sites can host local language versions, as well as add other language options.
For example, for Kazakhstan, on the .kz domain you can place the main version of the site in the Kazakh language, and in the “/ru” folder you can place the Russian version, which will duplicate the Russian site. This will not cause problems if the hreflang attribute is configured correctly. Using this attribute, you can specify the country and language so that Google understands that these are different versions of the site for different countries. For Kazakhstan, the Kazakh language and the country Kazakhstan will be indicated, for Russia - Russian and the country Russia, for the USA - English language and the USA.
Each language and regional version should have its own hreflang, which will point to all other versions of that page in other languages. This will help the search engine understand that you are not just a copy of the content, but a truly international resource with several versions. It is important that there is no penalty for this.
To summarize
More detailed information can be found in other articles on our website.
If you have any questions or require advice, you can write to the SEO COMPUTER studio at info@seo.computer.
ID 8368
