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Low volume queries (LF) may not generate as much traffic individually as more popular keywords. However, their promotion has its advantages, which are actively used by specialists, introducing this strategy into practice.
Low-frequency queries are usually characterized by a frequency of less than 100 impressions per month and consist of several words (usually three or more). Depending on the niche, the criteria for low frequency queries may vary.
Examples of low frequency queries:
Promotion based on low-frequency queries has several clear advantages:
Marketing to low-volume keywords can be a labor-intensive process, but with the right strategy, you can achieve consistent traffic, even in highly competitive niches, resulting in a significant return on investment.
In this article, we will look at the basic tips for successful promotion for low-frequency queries.
One of the advantages of low frequency queries is their large number. If you can find keys that competitors hardly use, attracting traffic will become easier and cheaper.
Main sources for collecting semantics:
1. Google and Yandex search suggestions. These queries may not have a frequency in the statistics, but they can generate clicks and increase conversions. Their use helps improve behavioral factors and, ultimately, promotes promotion for more popular keywords.
2. Similar queries. Blocks with similar queries often appear in search results, which can be used to expand semantics. In Google, these queries can be found in the “related queries” block after the first 10 results, and in Yandex - in the “People are searching” block.
3. Parsing Q&A sites. Question and answer platforms (for example, forums and thematic websites) are a good source for low-frequency queries. To collect them, you can use tools such as xpath parsers.
4. Answer the Public. This is a free tool that allows you to find queries with questions, prepositions and other similar phrases, expanding the semantic core. Previously, the service only supported English, but now the Russian version is also available.
5. Statistics for other platforms. SEO promotion is not limited to text search only. Exploring queries on other platforms, such as social networks and online stores, can also help you find interesting keywords to expand your semantics.
Using these sources will allow you to significantly expand your options when selecting keywords.
Collecting keywords is only half the battle. An equally important step is the correct distribution of low-frequency queries throughout the site to obtain the best results. Here are some strategies to help you use low frequency queries effectively.
One way is to optimize existing pages rather than creating new content. For example:
You can also use several additional methods:
In this way, low frequency queries can be effectively integrated without the need to create new pages or modify existing large amounts of content.
Promotion for low-frequency queries is an important part of an SEO strategy that allows you to effectively attract targeted traffic. With proper implementation of the strategy, you can not only improve positions in search results, but also stabilize traffic, ensuring its high conversion.
If you have questions or want to share your ideas, write to us at info@seo.computer.
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